Review of Kogan Mobile phone plans

Kogan is well-known as a discount online electronics retailer which sells imported goods at often incredibly low prices. In fact, its successful business model has seen the Australian company grow into the country’s largest online department store – yes, bigger than the likes of Myer and David Jones. And its latest venture is Kogan Mobile – a prepaid mobile service provider offering awesome long-term value using the Vodafone 4G Network.

This isn’t Kogan’s first rodeo when it comes to mobile phone plans. In 2012 it launched its original set of plans on the Telstra network as was one of the first Mobile Virtual Network Operators (MVNOs) to start piggybacking on the big networks to provide low-cost offers. Now Kogan Mobile is very competitive with a new range of plans, bringing significant discounts if you’re willing to commit for the long term. So what exactly does Kogan Mobile offer and how does it compare to other prepaid providers? Let’s find out.

Kogan Mobile Phone Plans

Plan Data Included Price Per 30 Days
Small 1GB $16.90
Medium 5GB $29.90
Large 10GB $36.90
Extra Large 14GB $49.90

Source: Kogan Mobile website

Every plan contains unlimited standard talk and text in Australia. Kogan Mobile offers SIM only prepaid mobile plans in four different flavours depending on how much data you crave – Small, Medium, Large or Extra Large. Each bucket of plans (S, M, L or XL), includes three different plan expiry options of either 30, 90 or 365 days. This way, you buy in bulk and save money in the long run.

As you have probably guessed, Kogan Mobile organises its plans differently to most service providers, but in the first instance it’s all about choosing how much data you want, before going on to select an expiry period. The whole idea is to provide stronger long-term value, without the hassle of topping up every month – although you can still do this if you wish. The longer the expiry period, the better value you’ll get from Kogan Mobile.

Kogan Mobile gets off to a good start with prospective customers when you discover that a SIM card won’t cost you a thing – even delivery is free in most areas. But before you order one, decide if a Kogan plan is right for you by:

  • First choosing between 1GB, 5GB, 10GB or 14GB of data to go with your unlimited calls and texts
  • It’s then a decision of recharging every 30, 90 or 365 days
  • If you pick the 90 or 365 day option, don’t go thinking you need to make your selected data last for that long – it’s rebooted every 30 days

Kogan Mobile special offer

Currently, Kogan Mobile has a pretty hot offer in that you can get any plan for only $4.90 for your first recharge. For example, you can get a plan that ordinarily costs $49.90 and get a massive 14GB for only $4.90. However, after your first recharge, this price reverts back to standard pricing.

So, let’s go over each Kogan Mobile plan and determine which provide the best short and long-term value.

Kogan Mobile ‘Small’ plans

As the name suggests, Kogan’s Small prepaid plans all come with just 1GB of data to use every 30 days, plus the aforementioned unlimited talk and text.

  • Over 30 days you pay $16.90
  • Over 90 days you pay $46.90
  • Over 365 days you pay $179.90

So, the longer the period you want to commit to, the more you’ll save in the long-run. If you decided to go with the 30 day plan but recharged 12 times during the year, it would cost you about $20 more than if you had agreed to the 365 day offer in the first place. You’re effectively rewarded for your loyalty. The year-long plan would work out at $14.79 for every 30 days.

Kogan Mobile ‘Medium’ plans

Kogan’s Medium plans all come with 5GB of data and once again you can choose between 30, 90 and 365 day periods, priced as follows:

  • Over 30 days you pay $29.90
  • Over 90 days you pay $79.90
  • Over 365 days you pay $299.90

You can see the prices starting to pick up now, reflecting the extra data inclusion. Remember, you get 5GB for every 30 days – not 5GB to somehow last you a whole year! The year-long option would work out at $24.65 every 30 days.

Kogan Mobile ‘Large’ plans

By the time you reach Kogan’s Large plans, you’re starting to talk about big bucks, with 10GB of data on the table.

  • Over 30 days you pay $36.90
  • Over 90 days you pay $99.90
  • Over 365 days you pay $369.90

Keep an eye on these Large plans because Kogan has a habit of including extra data bonuses for temporary offers. As they stand, the year-long option works out at $30.41 every 30 days.

Kogan Mobile ‘Extra Large’ plans

For the serious data-users out there, Kogan’s Extra Large plans offer pretty impressive value, with 14GB of data included every 30 days.

  • Over 30 days you pay $49.90
  • Over 90 days you pay $129.90
  • Over 365 days you pay $499.90

Remember, the longer the term you agree to, the more you stand to save in the long-run. When it comes to Kogan’s Extra Large plans, you stand to save about $100 by going with the 365 day plan up front, as opposed to the 30 day offer recharged 12 times. You can also expect to find promotional data deals at this price point too.

How does Kogan Mobile compare to other providers?

Kogan’s plans focus on the budget end of the mobile market. With prepaid deals starting at under $20, the retailer is firmly focused on the basics, but with long-term value in mind. You really can’t fault the options it gives you.

As for its bulk buying value, Kogan is unique in that it’s the only provider to consistently offer this deal year-round. While some other providers may offer bulk buying from time to time and over Christmas periods encouraging you to spend, Kogan has been consistent in its approach. So let’s see how Kogan stacks up.

Kogan Mobile Small Plan Compared

This plan is one of the cheapest prepaid deals to offer unlimited calls and texts. Having 1GB of data is a massive bonus too. While there are providers flat-out cheaper, you’ll have to keep an eye out for short expiry periods that mean the cost of the plan over 30 days drastically increases. In the prepaid sector, Kogan faces some stiff competition from OVO Mobile as it has two plans. While these offer as good or even better data allowances, they lack unlimited calls, but do have unlimited texts. Yomojo also makes an appearance, and is in fact one of the cheapest to provide unlimited calls and texts plus 2GB data.

Kogan Mobile Medium Plan Compared

3GB for about $30 seems to be the industry standard for prepaid mobile these days, so Kogan is ahead of the pack with its 5GB offer. However, Yomojo offers some outstanding value with a massive 6GB of data. Lebara is also competitive with 5GB, but Kogan is well up there, and Amaysim rounds out the pack with a solid 3GB offering. That said, Amaysim’s plan is over 28 days, not 30 like the three other providers mentioned. While this could be good for keeping the budget in check, you will find yourself paying more over the course of a year.

Kogan Mobile Large Plan Compared

Kogan simply offers outstanding value here. You will get a massive 10GB for less than $40 a month, which places it at the top of the pile as far as value is concerned. It competes alongside OVO Mobile again, as well as TPG and ALDI Mobile – the latter of which is lagging a little bit in terms of data. TPG also slugs you with a $10 set-up fee, whereas the others don’t charge anything – the $5 ALDI cost comes with $5 credit. At this price point, Kogan is pretty much untouchable.

Kogan Mobile Extra Large Plan Compared

Finally, Kogan’s Extra Large plan rates incredibly well with a massive 14GB for less than $50. But Kogan is not alone in this segment. TPG is one of the cheapest providers to offer 10GB, while Yomojo and OVO Mobile bump the stakes up to 12GB data. While Kogan is nearly $5 dearer than the closest plans, we suspect the extra 2GB of data is worth it. Even with Kogan’s supreme value, at this stage it may be worth looking into its bulk plans as the savings are pretty marked.

Is Kogan Mobile a good fit for me?

You’ve got to hand it to Kogan – its mobile service is certainly different to most other providers, with the value proposition significantly increasing as you include more data and commit to longer expiry periods.

The question is whether or not you want to commit to a year-long prepaid recharge to get the best value. Even if you want to, can you really bring yourself to pay between $179.90 (S) and $499.90 (XL) upfront? It’s quite unnerving seeing your whole year’s phone bill like this, but if you can look past that fact, you could stand to save on your current arrangement.

Beyond the bulk-buy discounts, however, Kogan offers great value across all of its plans. It frequently includes more data than its competitors and often for a cheaper price as well. If you’re looking for a prepaid plan, or a competitive plan on the Vodafone network, then it is worthwhile having a look at Kogan Mobile.

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