Review of Think Mobile phone plans

Mobile service providers are endlessly dreaming up different ways to set themselves apart from the competition. Think Mobile is one such provider, promising quick call centre response times – claiming in July 2016 that all callers were on hold for less than 45 seconds. Think’s call centre is based on the Gold Coast, so you won’t have to deal with a call centre in some far-flung country in a different timezone, which is a nice bonus.

Think Mobile is a mobile virtual network operator (MVNO). It is an interesting telco in that some of their plans operate on parts of the Telstra 3G network, while others are on the Vodafone Regional 3G network. The latter allows users in regional areas or areas of spotty coverage to use other networks to get reception. Like many MVNOs, Think Mobile offers postpaid plans on a SIM-only, monthly basis, but unlike some, they come with no initial fees when you get going. Sound promising? Let’s find out how Think Mobile’s plan inclusions compare to those offered by similar providers.

What does Think Mobile offer?

Think Mobile’s line-up consists of two categories – Swift plans and Classic plans – each with four options to choose from. In doing so, Think utilises two different mobile networks, with Swift customers receiving their service from Vodafone’s Regional 3G network, while Classic customers use the Telstra 3G network. So, let’s get a quick overview of what each plan category offers:


Think Mobile

Classic Plans

(Telstra 3G Network)

Plan and Price per Month Features
$24 $300 calls and texts, 750MB data
$30 $500 calls and texts, 1GB data
$40 $650 calls and texts, 1.5GB data
$50 $800 calls and texts, 3GB data

Source: Think Mobile website


Think Mobile

Swift Plans

(Vodafone Regional 3G Network)

Plan and Price per Month Features
Super $12 $200 calls and texts, 200MB data
Super $20 $500 calls and texts, 750MB data
Ultimate $32.95 Unlimited calls and texts, 3GB data
Ultimate $42.95 Unlimited calls and texts, 5GB data

Source: Think Mobile website

Think Mobile Classic Plans

Designed for use in primarily metro areas, the Classic plans offer four distinct plans with included value increasing as you go up in price. If you’re wondering what you can get from $300, $500 or $650 in included value, then look no further:

  • Texts are billed at 30c per message
  • Standard calls are billed at 99c per minute, plus a 40c flagfall

This means that you could send over 2,160 texts with the $40 plan. Likewise, a 10 minute phone call would take a $10.30 chunk from your included credit. As for data, all plans bill data to the closest megabyte, and extra data is 10c per megabyte.

Think Mobile Swift Plans

If you’re out bush a lot, or living in an area with generally spotty coverage, then these Swift plans will do their best to see you have some signal. When the Vodafone reception is not great, they will then latch onto the Optus and Telstra networks, meaning that wherever you go, you will always have coverage. This is great for remote areas where safety also becomes a concern.

If you’re wondering how the included value is billed, then look at how it breaks down below:

  • Texts are billed at 20c each
  • Standard calls billed at 99c per minute, plus a 30c flagfall

This works out cheaper than Think’s Classic plans. A 10 minute phone call here will cost you $10.20, and $500’s worth of value could see you send up to 2,500 text messages. Additionally, data is billed in megabyte increments, and additional data is cheaper again at 2.5c per megabyte.

Deciding between Classic and Swift plans can seem confusing, but it’s important to consider what kind of coverage you need and how much each plan can provide for you in included value; this means that a little simple maths may be required!

How does Think Mobile compare to other providers?

The various plans Think Mobile offers are a little difficult to compare. If you’re after regional coverage, then the Swift plans could be good value no matter which provider you compare them with. It’s no good having 5GB of data if you can’t get signal in your home! Let’s have a look at the competition and see how Think Mobile stacks up:

Plans $20 and under compared

Coming in at the bargain end of the postpaid SIM-only market, Think Mobile has two plans in the Swift category. The $20 plan competes with TeleChoice here, but Think loses out in the data stakes as the latter just offers far more data for the same price.

The $12 Think plan competes in the ultra-cheap range, and comes up against C Mobile. Here, Think Mobile is a winner because for $2 more per month you get much more included value. However, at this price range, Think’s data billing to the megabyte means that your 200MB of data can be chewed through quickly. It’s worth picking out a provider that is billing by the gigabyte.

Plans under $40 compared

Jumping up into the $20-$40 bracket will see your data inclusions increase markedly. While the $24 plan falls behind to C Mobile who have included 1.5GB for just 90c more per month, Think’s $32.95 plan competes well in the no-contract zone alongside the likes of Vodafone and TeleChoice again. Think fares a bit better against TeleChoice, and is cheaper and has double the data as Vodafone’s offering. It’s important to consider these plans are in the ‘no contract’ category; if you open up the competition to prepaid and postpaid contract providers, then Think Mobile faces stiffer competition.

Plans $50 and under compared

In the upper-end of no contract mobile plan land, Think Mobile again competes against the likes of C Mobile, TeleChoice and Vodafone. In this price bracket, Think offers a healthy 5GB of data for $42.95 that competes squarely with C Mobile, and is in fact cheaper by about $2.

TeleChoice has an interesting proposition in that, for just a few dollars more, you can receive a hefty 9GB of data. This is a competitive market, and you’ll have to see for yourself whether a few more dollars for lots more data is worth it.

Is Think Mobile good value?

Think Mobile is an interesting telco in that they offer plans with different carriers. Further, many people might find it beneficial to have a Gold Coast-based call centre and a quick response time to customer queries. However, you’ll have to weigh up if those perks are worth receiving phone plans that tend to fall behind when faced with stiff competition. Think Mobile’s plans come against some fast-moving service providers, and are often outdone by these other MVNOs in included value and data.

Australia is the most urbanised country in the world, so you might find the Vodafone Regional coverage supplied with some of Think Mobile’s plans is worthwhile pursuing. Also, some of Think’s plans seem to compete with themselves – the $40 range, for example, sees two of Think’s plans butt heads, with one offering noticeably more data and inclusions than the other. This may come across as confusing to some customers, especially if you don’t need the extra rural coverage the Swift plans provide.

Home-grown service providers can easily struggle to disrupt the powers that be, but Think Mobile is certainly rallying to play its part. Keep an eye out for Think as its plans and profile continue to improve, but for now, there are other providers that offer more data and inclusions for the price. Overall, if you don’t need extended rural coverage, then we suspect you’ll be shopping around the market to try and find a plan that offers the most bang for buck.

Compare Prepaid Plan Providers

Share this article