Review of Coles Mobile phone plans

The prepaid mobile plan market has exploded in recent years. No longer are prepaid plans synonymous with Nokia bricks playing snake when you’re 12-years-old – they’re now just as competitive as postpaid options and there are several providers out there all competing to offer the best value, including the big supermarket chains. Not only are their plans convenient, but you can genuinely get a great deal.

Coles Mobile is the supermarket chain’s latest foray into the mobile phone market. Launched in October 2015, it’s backed by the Optus 4G network and offers a simple, no-frills SIM only service. Its three recharges come with all the advantages that you would expect from buying a Coles product, including a Flybuys discount and points earned when you buy in-store, not to mention the option of recharging your credit at a Coles outlet or online.

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What does Coles Mobile offer?

Coles Mobile offers a concise range of prepaid mobile plans, ranging from $10 to $40, with two plans on a 28 day billing period, and the cheapest $10 plan on a 10 day recharge. All contain unlimited standard national calls, texts and MMS, with varying degrees of included data. This makes them easy to compare with other providers, which we’ll come to shortly. Let’s get an overview of what the three plans offer:

Price Per Billing Period Features
$10 (10 days) Unlimited calls and texts, 1GB data
$20 (28 days) Unlimited calls and texts, 2GB data
$40 (28 days) Unlimited calls and texts, 7GB data, 250 minutes international calls

Source: Coles Mobile website

Coles Mobile $10 Plan

An entry into Coles Mobile plans, this offer is an outstanding-value option and is especially handy if you want a great-value phone plan but for a short period. Maybe you’re an international visitor in town for only 10 days, or you want to keep easier track of your mobile budget – this plan could be for you. Over 30 days, this plan obviously equates to $30 for 3GB, which certainly doesn’t sound too bad at all.

Coles Mobile $20 Plan

Stepping up into the 28 day plans, this $20 beauty is a good-value proposition. With unlimited calls and texts as well as 2GB of data, this represents an attractive plan for someone wanting a fuss-free plan for a good amount of social media and football highlights… or cat videos – whichever you prefer.

Coles Mobile $40 Plan

Doubling-down with your twenties, this $40 Coles Mobile plan ramps up the data inclusions dramatically. With this plan you’ll get the usual unlimited calls and texts, plus 7GB of data. Another bonus is that you’ll get an incredibly handy 250 minutes of calls to ten countries. Maybe you’re the international traveler wanting to call home? This plan could be for you. The countries included are: China, Hong Kong, Singapore, South Korea, Malaysia, New Zealand, the UK and the USA. This plan’s value is genuinely hard for others to beat.

Optional Extras:

If these plans aren’t quite hitting the right chords for you, then these optional extras may tide you over.

  • 500MB data, expiry after seven days – $5
  • International credit, expiry after 14 days – $5
  • Extra international credit, expiry after 14 days – $15

These handy top-ups make for good value if you think you’ll go over your limits, or if you need extra data or international calls sporadically. As for international calling costs, they vary wildly, but Canada can be had for as little as 8c per minute with no connection fee (or ‘flagfall’ as it’s commonly known). All the international call rates can be found here.

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How does Coles Mobile compare to other providers?

From one of the biggest grocery chains, Coles Mobile offers – perhaps surprisingly – good value on its prepaid plans. Coles’ plans are concise, easy to understand, and come with the bonus of being able to top-up in store. See how they stack up against the competition below:

Coles Mobile $10 Plan Compared

This plan offers great data, call and text inclusions for the price it’s at. What’s a little harder to factor in is its short billing period of just 10 days. However, there are a couple of other providers offering similar deals. Optus has a unique phone plan in that for $2 a day, you’ll get 500MB of data, plus unlimited calls and texts. However, for this you’ll have to buy a $10 prepaid SIM first. This basically equates to $56 over 28 days (plus $10 for the SIM) and you’ll get 14GB of data in the process.

Here, Coles also competes well with Vodafone, and the supermarket giant includes more data the same money and for a longer billing period. You can also compare Coles to Amaysim when you consider the 30 day cost of the $10 plan – $30 for 3GB. This compares with Amaysim’s $29.90 Unlimited plan which gives you 3GB data of data but over 28 days instead. In this segment it’s a little hard to directly compare plans due to their short billing periods, but Coles Mobile offers strong value.

Coles Mobile $20 Plan Compared

Coles’ first 28 day plan is a goer. It compares well against the competition and is in fact the cheapest for unlimited calls and texts, plus 2GB of data in the prepaid market. Coles competes against OVO Mobile, ALDI Mobile and Kogan Mobile. However, for an extra $9.90 a month, Kogan offers 3GB data – you’ll have to see if parting with nearly $10 extra dollars is worth that extra data. Another thing to consider here is that these three competitors are over a 30 day billing period and Coles is 28 – this equates to a 13th bill over the year instead of 12. Consider what works for you.

Coles Mobile $40 Plan Compared

When it comes to this price point, the competition increases and you have plenty of choices, but Coles stands its ground with a decent 7GB of data. There are a handful of providers offering comparable data for cheaper, such as OVO Mobile, but at the $40 mark, Coles beats out Optus and Boost. However, most noteworthy is TPG’s 10GB plan for less than $40. TPG’s plan is the cheapest prepaid option for 10GB and is supreme value. You’ll pay an extra $10 for the privilege of setting it up though. For $40, Coles and TPG will take some beating!

Should I get a Coles Mobile prepaid plan?

Coles has three enticing prepaid mobile plans, and each one offers pretty decent value which we are sure will make people happy. Their simple, fuss-free, gimmick-free plans are a breath of fresh air in a market full of confusing bonuses and extra upfront costs.

Overall, it seems Coles offers the best balance of affordability and versatility. Much like the supermarket’s own-brand products on the shelves, Coles Mobile’s prepaid mobile plans are simple, cheap and yet very good value. Whether you’re on a tight budget or you tend to burn through text and data inclusions like they’re going out of fashion, Coles Mobile has a suite of plans and optional extras that will likely quench your thirst.

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