Virgin Mobile has taken the Australian mobile data war to a new level by actively encouraging customers on rival networks to switch and benefit from a new promotional offer.
Optus, Telstra and Vodafone have all dramatically improved their data value propositions in recent months, whether it’s by lowering prices or increasing plan credit – or both. In response, Virgin Mobile has launched a brazen attempt to steal Telstra and Vodafone network customers with the lure of increased data.
Virgin has introduced huge data bonuses to its month-to-month SIM plans for customers who switch to its service (on the Optus 4G Plus network), or existing customers who upgrade their contracts. With the exception of its cheapest $20 offering, all of Virgin’s SIM plans come with a significant amount of extra mobile data for you to use on whatever takes your fancy – this ranges from 600MB extra up to a massive 10GB extra.
Furthermore, Virgin has partnered with music streaming service Guvera to give you 1GB of free, unmetered streaming each month until the end of April 2016. Virgin claims that’s up to 21 hours of music, or 407 separate tracks, and it’s available on every plan.
The MVNO’s top four plans go one better as Virgin has partnered with TV streaming service Presto to give you one month’s free subscription, plus 2GB of extra data for every month you stream Presto – a deal that lasts for up to six months (i.e. 12GB of extra plan data overall).
Virgin’s $60 plan doubles your data from 6GB to 12GB, while the $80 plan doubles it from 10GB to 20GB. However, the biggest data bonus is to be found on Virgin’s $50 plan, which gives you an 8GB bonus on top of the standard 4GB data inclusion – plus unlimited calls and SMS – essentially tripling your data. That means you can stream, share and download with near impunity.
This offer is only available to customers switching to the Optus network, or upgrading an existing Virgin contact. If you’re already on the Optus network with Optus or another MVNO, you’re out of luck.
The table below shows exactly how the new Virgin deal stacks up against the competition.
The best thing about this particular Virgin Mobile deal is that it comes with no lock-in-contract, and like other Virgin plans, you can roll over any unused data. Be quick though, this amount of free data doesn’t float around forever. You’ll need to sign up before the end of March.