Respondents are also frustrated at machines that become unbalanced (needing intervention during a load), items getting stuck under the agitators, and clothes being tightly wound together following a cycle.

Canstar Blue commissions Colmar Brunton to survey 2,500 Australian consumers across a range of categories every few months to measure and track customer satisfaction. The outcomes reported are the results from people who have bought top loader washing machines within the survey group. To qualify, the washing machine has to have been bought within the last three years.

Results are comparative and it should be noted that brands that received three stars have still achieved a satisfaction measure of at least six out of 10.

Overall satisfaction

Fisher & Paykel have triumphed in overall satisfaction, followed by Samsung, LG and Whirlpool on four stars, and Simpson on three stars.

Price

Results were too close to separate when it came to price, with LG, Samsung and Fisher & Paykel all receiving five stars. Simpson received four stars and Whirlpool three stars.

Performance and reliability

Fisher & Paykel customers are the most satisfied with the performance and reliability of their washing machine, followed by Samsung and LG on four stars, and Whirlpool and Simpson on three stars.

Ease of use

LG and Fisher & Paykel received five stars for ease of use, followed by Simpson, Samsung and Whirlpool on four stars.

Noise while operating

LG and Fisher & Paykel respondents were equally happy with the noise their machines make while operating, followed by Samsung on four stars, and Whirlpool and Simpson on three stars.

Design, including appearance/finish of the machine

Respondents who bought Fisher & Paykel top loaders were the most satisfied with the design of their washing machine, followed by LG on four stars and Samsung, Whirlpool and Simpson on three stars.

Warranty and service

Both Fisher & Paykel and LG respondents were very happy with the design of their washing machine, with both brands receiving five stars. Samsung and Simpson were awarded four stars, and Whirlpool received three stars.

Water efficiency

Respondents with a Fisher & Paykel top loader were the most satisfied with the water efficiency of their washer, followed by LG, Simpson and Samsung on four stars, and Whirlpool on three stars.

Related Links

Most satisfied customers: front loader washing machines
Most satisfied customers: laundry liquids
Most satisfied customers: laundry powders

2 Mar 2011.