Compare the point of sale service provided by motoring dealerships using our customer satisfaction ratings.
Buying a new car should be an enjoyable experience, but it can also be pretty daunting. We’re not all motoring experts, so we rely on the professionals to share their knowledge and provide us with simple, honest answers to straight questions. Naturally, the salespeople you encounter at the dealership are there to try and sell you a new vehicle, but good customer service should be about more than that. You should be treated with respect and like a value customers. After all, you could be about to hand over tens of thousands of dollars.
The motoring industry often gets a bad reputation – whether it’s dodgy mechanics or dubious car financing companies. If you’re not an expert in a certain field, it’s best to seek the opinions and follow the advice of people you trust, whether you’re taking your car in for a service, or on the lookout for a loan. At Canstar Blue, we share the experiences of thousands of motorists just like you, to help shed some light on the uncertainty. We also like to recognise those companies that have earned solid reputations in the eyes of consumers, and when it comes to point of sale service, we’ve found that two of the biggest names in luxury vehicles are rated highest – BMW and Mercedes. Four other manufacturers scored four-star ratings, but nine more only managed three stars.
If you’re considering buying a new vehicle, it’s wise to do your homework before you head out to the dealership. No matter what you intend to buy, it makes sense to go armed with as much knowledge as you can, to help you make the most informed decision possible. But you are still unlikely to find all the answers to all the questions you have before speaking to the salesperson, which puts the emphasis on them to fill in the blanks. If you think they’re not giving you straight answers, you might want to consider taking your business elsewhere. Good point of sale service should put you mind at ease and leave you reassured that you understand exactly what you’re getting yourself into. The path to purchase can be a long and expensive one, so don’t settle for substandard service.
Both BMW and Mercedes achieved very positive results in our customer satisfaction survey, with seven five-star ratings between them. To find out how the brands performed on overall customer satisfaction in a direct comparison against other leading manufacturers, check out our report. We hope that our ratings are helpful at the start of your car-buying journey.
Canstar Blue commissioned Colmar Brunton to survey 9,000 Australian consumers across a range of categories to measure and track customer satisfaction. The outcomes reported are the results from customers within the survey group who have bought a brand new car from a dealership in the last three years – in this case, 2,354 people.
Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then alphabetically. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.
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