The story behind the brand
Kumho Tire was established in 1960 as Samyang Tire and began production in 1961. It wasn’t until 1996 that the company changed its name to Kumho Tire Co, Ltd., which means “bright lake” in Korean. In 1963, Samyang produced Korea’s first compact passenger car tyre. They began exporting to East Asia in 1965.
In their early days, Samyang produced just 20 tyres a day, but that number soon increased. They produced 1 million tyres in one year in 1976 (a new record for Korea); over 30 million in 1983; over 100 million in 1990.
Since 1992, Kumho Tire has ranked in the world’s top 10 tyre manufacturers. In 1999, they moved up the ranks to the world’s top 4, and they remain in the top 10 today.
Kumho cares about people and the environment they live in. In 1992, the Koksung plant was selected as a model company for environmental management. They also support many charities including the McGrath Foundation in Australia, which they fund to provide breast cancer nurses in rural areas.
Kumho is creating motor racing history in Australia and across the globe. 14-year-old schoolboy Alex Rullo became the youngest winner in V8 racing history when he won the 2015 Kumho Tyre Australian V8 Touring Car Series. 16-year-old Dutch motor racing sensation Max Verstappen won the 2014 Zandvoort Masters in a Dallara shod with Kumho tyres.
Some Kumho tyre innovations
1969: The snow tyre is developed.
1976: First successful test drive of an aircraft tyre. In 1992, Kumho was Korea’s first commercial tyre manufacturer to create an aircraft tyre that passed the USA A.A. test.
1978: Korea’s first TB radial tyre.
1982: The colourful tyre arrives: Rainbow 888. Passenger cars can now have tyres coloured red, blue, or green.
1990: Power Racer 60/65 high-performance tyre series goes on the market.
1993: Korea’s first ZR-grade tyre (35 series) is developed.
1999: The run flat tyre is developed.
2002: World’s first UHP 26-inch tyre is developed.
Tyre brands we rated
Canstar Blue commissions Colmar Brunton to regularly survey 3,000 Australian consumers across a range of categories to measure and track customer satisfaction. The outcomes reported are the results from customers within the survey group who bought new car tyres (not retreads) in the last 18 months – in this case, 950 drivers.
Some motoring innovations
The tyre brands in this year’s survey are:
- Bob Jane
You can view the tyre survey results here.