Advertising and How We Get Paid

Who can I contact for media enquiries?

Simon Downes, Canstar Blue Editor
E: simon.downes@canstar.com.au
T: 0401 461 503

Canstar Blue is committed to making our customer satisfaction ratings freely available to consumers via our website. The business is privately owned by shareholders and continues to invest heavily in professional market research, so there are three ways in which revenue is generated:

  • Ratings licenses:  Once category winners have been determined, the winning brands may have the opportunity to license the award for use in their marketing for a negotiated fee (however there is no requirement to do so). Each category is run approximately every 12 months. The market research remains independent and undertaken by a 3rd parties.
  • Online advertising:  Canstar Blue allows limited advertising on the website. Our primary intention is to present quality advertising that is highly relevant to consumers. We always include an ‘advertising’ or ‘sponsored link’ sign above the ad so people know exactly what it is.
  • Sponsorship and referrals: Canstar Blue may earn a fee for referrals from its website tables, and from sponsorship of certain products.  Fees payable by product providers for referrals and sponsorship may vary between providers, website position, and revenue model.  Sponsorship fees may be higher than referral fees. On our ratings results, comparison tables and some other advertising, we may provide links to third party sites. The primary purpose of these links is to help consumers continue their shopping journey from the ‘research’ phase to the ‘purchasing’ phase. If customers purchase something after clicking a certain link, we may be paid a commission or fee by the referral partner. Where products are displayed in a table, the display order is not influenced by commercial arrangements and the display sort order is disclosed at the top of the table, with the exception of Sponsored products (see below). Consumers can change the sort order to suit their preferences.
  • Sponsored products are clearly disclosed as such on website pages. They may appear in a number of areas of the website such as in comparison tables, on hub pages and in articles. Sponsored products may be displayed in a fixed position in a table, regardless of the product’s rating, price or other attributes. The table position of the Sponsored product does not indicate any ranking or rating by Canstar.  The table position of a Sponsored product does not change when a consumer changes the sort order of the table.