The number of vacuum cleaners in Australia

Number of vacuums in AustraliaThe vacuum cleaner is an essential household appliance to help keep things clean and tidy. So much so that 98% of Australians have at least one vacuum cleaner ready to go, based on a Canstar Blue survey which was conducted in 2013.

In the last two years, 38% of respondents claim to have purchased a new vacuum cleaner:

  • 6% had not owned one before,
  • 7% were purchasing an additional unit for their home and
  • 25% purchased a unit as a replacement.

This was the highest rate of new purchases (edging out microwaves at 28%) amongst the eight major household appliances which were included in the study. Furthermore, 43% of respondents from Gen X purchased a new vacuum cleaner in the last two years, which was the highest of all the different age groups.

In terms of future intentions, 21% of survey respondents intend to buy a new vacuum cleaner within the next two years. This comprised 4% for a new vacuum cleaner (i.e. do not currently have one), 3% for an additional unit and 15% for a replacement. Again, this was the highest rate of new purchases amongst the eight major appliances, slightly ahead of microwaves and refrigerators (both 20%). Most likely to be in the market are Gen Y’s, with 29% considering a new vacuum cleaner.

These results are based on a nationally representative sample of 2,502 Australians who were surveyed by Colmar Brunton in 2013 about appliances ownership and usage in their household.

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