2011 – Televisions Ratings

Posted by Canstar Blue September 9th 2011

You are viewing the archived ratings for televisions from 2011. Go to our current TV ratings.

See Our Ratings Methodology.

Online TV is the new reality for Aussie viewers

Our latest survey reveals that one in five Australian respondents now choose the internet as their preferred source of content over television.

The results show that although most people prefer traditional television, a significant portion of Australian respondents are relying on the internet to view content rather than relaxing in front of the TV.

The number skyrocketed for Generation Y respondents, with 37% getting their TV fix online. By comparison, 21% of Generation X and a tiny eight percent of Baby Boomer respondents watched TV online rather than on the couch.

When it comes to TV brands, the survey showed Australian consumers are happiest with Samsung, as the well known Korean brand received our most satisfied customers for televisions award.

Samsung won over leading companies Hisense, LG, Panasonic, Sony, Sanyo, Toshiba and Sharp when it came to overall satisfaction. They also topped the charts in the categories of performance and ease of use according to its customers.

The survey also found that 73% of Australian respondents watch two of more hours of television daily. Baby Boomers were the most likely to watch this amount of television at 79% compared with 70% of Generation X and 60% of Generation Y respondents.

And what are they watching? Nearly a quarter of Aussies have developed a weakness for reality TV.

This is particularly true for females, who are twice as likely to be lured to reality TV as males.

For more new Canstar Blue awards, read our electronics retailers results.

Canstar Blue commissions Colmar Brunton to survey 2,500 Australian consumers across a range of categories every few months to measure and track customer satisfaction. The outcomes reported are the results from customers of televisions within the survey group. To qualify, the customer must have purchased a television within the last twelve months.

Results are comparative and it should be noted that brands that received three stars have still achieved a satisfaction measure of at least six out of 10.


Samsung were awarded five stars for overall satisfaction, followed by Panasonic, LG, Sony, Sanyo, Sharp and Toshiba on four stars, and Hisense on three stars.

Value for money

Sanyo customers were the most satisfied with the value for money they received, followed by Samsung, Panasonic, LG, Sharp, Toshiba and Hisense on four stars, and Sony on three stars.


Samsung were the winners when it came to performance, scoring five stars in this category. Panasonic, LG and Sony all received four stars, while Sanyo, Sharp, Toshiba and Hisense received three stars.

Ease of use

Samsung and LG shared pole position when it came to ease of use, both receiving five stars. Panasonic, Sony, Sanyo, Sharp and Hisense received four stars, followed by Toshiba on three stars.

Warranty and service

Hisense had the most satisfied customers for warranty and service, followed by Samsung, Panasonic, LG, Sony, Sanyo and Toshiba on four stars. Sharp received three stars.