2011 – Frozen Meals Ratings
You are viewing the archived 2011 ratings for Frozen Meals. We have no current ratings for this selection.
Our survey found Birds Eye customers were most satisfied overall with their choice of frozen meal, earning the brand our award for 2011.
Canstar Blue research finalised in May 2011, published in July 2011.
Aussies turn to quick meals for healthy dinners
Three in five Australians look out for their health by checking the nutritional information of their food before they purchase it, our most recent survey reveals.
Females in particular are aware of the dangers of an unhealthy diet, and are more likely to check the nutritional content on the side of the pack.
While diners are conscious of the nutritional content of their food, they’re also looking for easy ways to manage their eating habits. Twenty five percent of respondents admit to eating frozen food regularly because of long hours worked, and one in five say they do it because of the portion control offered.
Our survey found that Birds Eye customers are the most satisfied with their product’s taste and texture. They’re also the most satisfied overall, receiving our most satisfied customers award for frozen meals.
The survey found that almost a quarter of Generation X respondents eat more than two frozen meals per week. Most Australian respondents were particularly disappointed that their frozen meals did not always resemble the picture advertised on the box.
Birds Eye received five stars for the overall satisfaction customers had with their frozen meals. Heinz and McCain Healthy Choice each received four stars overall, while Lean Cuisine and Weight Watchers each received three.
In terms of pricing, Heinz customers are the most satisfied that their dinners are the best value, and received five stars in this category. Birds Eye and McCain Healthy Choice each received four stars for their pricing, and Lean Cuisine and Weight Watchers both received three.
Birds Eye took out the top prize in taste, with a five star rating. Heinz, McCain Healthy Choice and Lean Cuisine all received four stars, while Weight Watchers received three.
Weight Watchers customers are the most satisfied with their meal’s nutritional content. They received five stars for nutritional value, while Birds Eye, Heinz and Lean Cuisine all received four stars. McCain Healthy Choice received three stars for their nutritional value.
Size of serving
Hungry customers should look to Heinz for a five star serving size. Birds Eye and McCain Healthy Choice received four stars for the portion sizes of their meals while Lean Cuisine and Weight Watchers both received three stars.
Comparison of picture on box to reality
Birds Eye received four stars for the resemblance of their product to the picture on the product’s box. Heinz received three stars for this category, while McCain Healthy Choice, Lean Cuisine and Weight Watchers all received two stars.
Birds Eye frozen meals have a texture their customers prefer. They received five stars for this, while Heinz and McCain Healthy Choice both received four stars. Lean Cuisine and Weight Watchers both received three stars for their texture.
Frequently asked questions
Canstar Blue commissions Colmar Brunton to regularly survey 2,500 Australian consumers across a range of categories to measure and track customer satisfaction. The outcomes reported are the results from customers within the survey group who have purchased a frozen meal in the past 12 months – in this case, 1,526 people.
Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then alphabetically. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.