2011 – Cars Ratings – Most Satisfied Customers Award
Posted by Canstar Blue August 25th 2011
You are viewing the archived 2011 awards for cars. Go to the current car awards.
Mazda zoom, zoom, zooms into most satisfied customers award for cars
In a close race filled with worthy opponents, Mazda have topped our list of car manufacturers and taken out our most satisfied customers award for cars.
Determined by overall satisfaction with their car purchase, Mazda won this award ahead of Volkswagen, Mitsubishi, Toyota, Honda, Hyundai, Kia, Subaru, Holden, Suzuki, Nissan and Ford.
Mazda has become increasingly popular in the last few years with their Mazda 2, 3 and 6 models – balancing accessible pricing (a brand new Mazda 2 costs just over $16,000) with an adequate level of comfort, features and performance.
They also have a foothold on the sports car market – as the Mazda MX5 is currently the best-selling two-seater roadster of all time.
Mazda has also won our award for best after sales service – cars.
Volkswagen, Mitsubishi, Toyota, Honda, Hyundai, Kia, Subaru, Holden and Ford all received four stars for overall satisfaction, while both Suzuki and Nissan received three.
Our survey also reveals that price-wary customers are checking up on prices before they put their car in for a service.
One third of Aussies are choosing to shop around for the lowest quote available when their car needs a check-up.
This cautious consumer sentiment decreases with age though, as Baby Boomers are less likely to look for cheaper servicing costs (only 12%) compared to Generation Y respondents (38%).
Frequently Asked Questions
Canstar Blue commissioned Colmar Brunton to survey 7,500 Australian consumers over a number of months to measure their satisfaction across a range of products and services. The outcomes reported are the results from car purchasers within the survey group. To qualify, the customer has to have bought a new car from a dealership in the last three years.
Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands that received three stars have still achieved a satisfaction measure of at least six out of 10.