2012 – Air Conditioners Ratings

Posted by Canstar Blue March 27th 2012

You are viewing the archived 2012 ratings for air conditioners. Go to the current air conditioner ratings.

See Our Ratings Methodology.

“Energy efficiency of air conditioners more important than price,” says Aussie shoppers

Our latest survey results have revealed that plenty of Australians were prepared to pay more than $1000 for an air conditioner, with many seeking a product that would be kind to their power bill.

Fifty seven percent of respondents considered energy efficiency more important than price when deciding on which air conditioner to buy. Furthermore, 64% of respondents spent more than $1000 on their new air conditioning product.

We also found that more New South Wales respondents (61%) valued energy efficient air conditioner units than respondents from any other state or territory.

Additionally, 56% of New South Welshmen utilised the timer function on their air conditioner to save money, while Queenslanders and South Australians were the least likely at 28% and 18% respectively.

This survey also established that Fujitsu have received our most satisfied customers award for air conditioners ahead of Kelvinator, Panasonic, Daikin, Mitsubishi, Samsung and LG.

Other results from this research:

  • Kelvinator (a Canstar Blue award winner for refrigerators) received five stars for their value for money, after sale service, reliability, ease of use and energy efficiency.
  • Daikin received five stars for noise and energy efficiency
  • Panasonic also received a five star rating for energy efficiency

Fujitsu was undoubtedly the leader of the pack however, receiving a five star rating in every criteria.

The survey also found that respondents of different ages bought and used their air conditioners in different ways. For example, Baby Boomers were nearly three times less likely to have purchased an air conditioner online than Generation Y respondents (27% compared to 10%).

In addition to this, many Gen X and Y respondents (63% and 65% respectively) had never had their air conditioner unit cleaned, compared to Baby Boomers (40%).

Canstar Blue commissions Colmar Brunton to regularly survey 2,500 Australian consumers across a range of categories to measure and track customer satisfaction. The outcomes reported are the results from air conditioner customers within the survey group – in this case, 550 people. To qualify, the customer must have purchased a domestic air conditioner in the last 2 years. Brands must receive at least 30 responses to be included.

Results are comparative and it should be noted that brands that received three stars have still achieved a satisfaction measure of at least six out of 10.

Overall satisfaction

Overall, customers who bought a Fujitsu air conditioner were most satisfied with their brand, earning the Japanese manufacturer five stars for this criteria. Close behind were Kelvinator, Panasonic and Daikin with four stars each; while Mitsubishi, Samsung and LG received three stars for their overall customer satisfaction.

Value for money

The cost of air conditioning your home doesn’t have to break the bank, with both Daikin and Kelvinator having received five stars for their value for money. They were followed by Panasonic and Daikin with four stars, and Mitsubishi, Samsung and LG with three stars.

After sale service

For their after sale service, Fujitsu and Kelvinator each received five stars. Next came Panasonic with four, and then Daikin, Mitsubishi, Samsung and LG with three.


Five stars went to both Kelvinator and Fujitsu for having the most satisfied customers for reliable air conditioning units. Panasonic, Daikin and Mitsubishi received four stars each for their criteria; followed by three star recipients Samsung and LG.

Ease of use

Fujitsu and Kelvinator received another five stars each for the ease of use of their unit. Panasonic and Daikin followed with four stars apiece, then Mitsubishi, Samsung and LG with three stars each.


Five stars went to Fujitsu for the functionality of their products, followed by four star winners Kelvinator, Panasonic and Daikin. Mitsubishi, Samsung and LG received three stars for this criteria.


Sleeping in cool comfort means little if you can’t stand the noise. Both Daikin and Fujitsu received five stars for their air conditioners’ noise levels. Kelvinator, Panasonic and Mitsubishi each received four stars for noise; while Samsung and LG took out three each.

Energy efficiency

Many of our survey respondents held the energy efficiency of their air conditioner in higher regard than its price. Daikin, Panasonic, Kelvinator and Fujitsu received five stars each for their air conditioners’ energy efficiency. Mitsubishi and Samsung received four stars each, and LG received three.

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