2012 – Baby Bath Wash Ratings

Posted by Canstar Blue September 6th 2012

You are viewing the archived 2012 ratings for baby bath wash. Go to the current baby bath wash ratings.

See Our Ratings Methodology.

Babies and bubbles make good bedfellows, says Australian parents

Parents Pick Award - Baby Bath Wash - 2012Unsurprisingly, most respondents to our recent survey (96%) reported that their babies loved bath-time.

In fact, nearly half of parents couldn’t help but add additional bubble bath/bath wash to the tub – to entertain and make bath time all-the-more enjoyable for their baby. A similar number (45%) of respondents told us they only use natural products on their baby…although only 33% of South Australians said the same.

Interestingly, despite our love of baths for baby we found that two thirds of parents did not have a bath in their home.

However, satisfaction was high with baby bath wash – especially Gaia, which emerged as the winner of our most satisfied customers award in this category. Gaia impressed customers across many of our rated criteria, earning five stars for:

  • Overall customer satisfaction,
  • Suitability for sensitive skin,
  • Does not cause tears and,
  • Scent.

Curash, Aveeno, Johnson’s and Coles were also rated.

Canstar Blue regularly commissions leading independent research specialists Colmar Brunton to survey Australian consumers across a range of categories to measure and track customer satisfaction.

These results power Canstar Blue’s Customer Satisfaction Awards in which products and services are rated based on the experiences of consumers who have used them.

These baby bath wash rating are part of the Parent’s Pick Awards which surveyed 1500 Australian parents and cover a number of categories. The outcomes reported are the results from parents who had purchased baby bath wash in the last three months in the survey group, in this case, 1,113 people. Brands had to have received at least 30 responses to be included.

Results are comparative and it should be noted that brands that received three stars have still achieved a satisfaction measure of at least six out of 10.

Overall customer satisfaction

Ahead of other rated brands, Gaia received five stars for overall customer satisfaction for their baby bath wash products. Aveeno, Curash and Johnson’s each received four stars for this criterion, followed by Coles with three.

Value for money

Coles received five stars for the value for money of their baby bath wash, in front of four star recipients Curash and Johnson’s. Aveeno and Gaia both achieved three star ratings.

Suitability for sensitive skin (i.e. does not cause a reaction or dry out the skin)

Bubbly fun doesn’t have to come at the expense of your baby’s skin, with Gaia customers the most satisfied that their baby wash products catered for sensitive skin. After our five star recipient came Aveeno and Curash with four stars each, then Johnson’s and Coles with three.

Does not cause tears

There weren’t many tears at bath time – according to respondents – with Aveeno, Gaia, Johnson’s and Curash each taking out five stars for this criterion. Coles followed with a four star rating.


Customers of Gaia and Johnson’s were most satisfied with their brand’s bath wash scent. Next in line after the five star recipient was Aveeno and Curash with four stars each, then Coles with three.

Amount of bubbles produced

Johnson’s received five stars for the amount of bubbles their bath wash produces during bath time. They were followed closely by Aveeno, Curash and Coles with four stars; then by three star recipient Gaia.

Duration the bubbles last

Bubs will be happy with Johnson’s five star rated bubble lifespan during their next trip to the tub. Both Coles and Aveeno were next with four stars each, then Curash and Gaia followed with three.