2013 – Front Loader Washing Machines Ratings

You are viewing the archived 2013 award for front loading washing machines. Go to the current front loader washing machine ratings.

See Our Ratings Methodology.

3 in 4 show washing machines a little love and care

Most Satisfied Customers: Front Loader Washing MachinesThere are some things most people see as an investment and are prepared to pay a little more for to get the best quality possible. Washing machines, according to our latest survey, seem to be one of those things.

The results of our latest survey of top and front loader washing machine customers show that nearly three quarters of respondents were willing to spend a little bit extra on their whitegoods – seeing washing machines as “an investment”. Women who owned a front loader machine were more likely than men to be of this mindset (85% of women versus 66% of men).

Nearly two thirds of all respondents went to the effort of cleaning their washing machine, perhaps protecting their investment.

However, a third of respondents were less protective when it came to their clothes, ignoring care labels and washing all their garments on the same setting (34%). A similar number reported to having previously ruined clothes in their machine by mixing colours (33%).

Bosch lead in front loader washing machine customer satisfaction

This survey also compared the customer satisfaction levels among front loader washing machine customers; appliance brand Bosch putting its best foot forward with five star ratings in five of eight criteria rated.

Bosch received our Most Satisfied Customers Award – Front Loader Washing Machines, 2013. Other brands rated included:

  • Samsung – receiving five stars for performance, quietness and water efficiency.
  • LG – which achieved a top score for value for money.
  • Electrolux – a five star achiever for value for money, performance, reliability, ease of use, warranty and service, and water efficiency.’
  • Whirlpool – securing a five star rating for value for money, and
  • Fisher & Paykel – which achieved five stars for its front loader washing machine ease of use.

We also rated customer satisfaction with top loader washing machines.

Overall customer satisfaction

Bosch received the five star rating for overall customer satisfaction, in front of four star recipients Samsung, LG, Electrolux and Whirlpool. Fisher & Paykel achieved three stars for overall customer satisfaction.

Value for money

Many respondents reported they didn’t mind spending a little extra on their washing machine, and that they saw their purchase as an investment. This was evident in the results, with Bosch, LG, Electrolux and Whirlpool all achieving five star ratings. Samsung received four stars for value for money, and Fisher & Paykel finished with three.


Sometimes, things get messy in life – like dinners at Italian restaurants, or a ‘friendly’ game of touch footy. Happily, three different washing machine brands were on deck for five-star-rated cleaning performance: Samsung, Bosch and Electrolux. Both LG and Whirlpool followed with four stars; Fisher & Paykel received three.


Customers of both Electrolux and Bosch washing machines were most satisfied with how reliable their front loader was. Receiving four stars for reliability were Samsung, LG and Whirlpool; Fisher & Paykel followed with three.

Ease of use

Many washing machines come equipped to handle all kinds of dirty situations … but that’s of little consequence if they are difficult to use. Bosch, Electrolux and Fisher & Paykel customers were most satisfied with their machines’ ease of use. Samsung and LG were four star achievers in this area, and Whirlpool received three stars for the ease of use of their front loader washing machines.

Quietness while operating

Samsung excelled for how quiet its front loaders are when operating, earning the brand five stars. Bosch, LG and Electrolux all achieved four stars for quietness, and Whirlpool and Fisher & Paykel followed with three.

Warranty and service

Electrolux secured another five star rating – this time for the warranty and service features of its washing machines. Fisher & Paykel and Bosch both received four star ratings for their warranties; Samsung, LG and Whirlpool received three stars.

Water efficiency

Customers of both Samsung and Electrolux machines were most satisfied with the amount of water their front loaders used. Bosch and LG secured four star ratings for their water efficiency, and Fisher & Paykel and Whirlpool achieved three.

Frequently Asked Questions

Canstar Blue commissions Colmar Brunton to regularly survey 2,500 Australian consumers across a range of categories to measure and track customer satisfaction. The outcomes reported are the results from customers within the survey group who have purchased and used a front loader washing machine in the last three years – in this case, 449 people.

Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands that received three stars have still achieved a satisfaction measure of at least six out of 10.