2013 – Televisions Ratings
Posted by Canstar Blue September 19th 2013
You are viewing the archived 2013 ratings for televisions. Go to the current TV ratings.
Canstar Blue research finalised in October 2014, published in October 2014.
Free-to-air TV reigns supreme, but internet TV’s popularity is undeniable
Free-to-air broadcast TV remains the main source of programming for three quarters of respondents to our recent survey, but a significant percentage of Australian viewers also use other means to get their television fix.
For example, nearly a quarter of respondents mostly watch internet content streamed through their Smart TV or other electronic devices such as a laptop, gaming console or iPad. Similarly, just over a quarter of respondents do most of their TV viewing on Foxtel.
Downloading TV content seems to be a habit of the young – roughly half of Generation Y respondents mostly watch TV this way, compared to 14% of Baby Boomers.
While less than 10% of total respondents upgrade their televisions every year, our survey found 22% of younger viewers update their TV annually. Keeping up with the latest in TV technology might be easier due to cheaper purchasing costs. Research from the Australian Communications and Media Authority shows the average price of LCD TVs (includes LED models) has come down by roughly $256, and the mean price of Plasmas has dropped by $174 over a two year period (2011 – 2012)1.
These prices may also explain the prominence of the television in the average Australian household – 58% of respondents own two or three televisions and 15% own four or more.
Looking smart: LG and Soniq achieve Canstar Blue awards for 2013
Nowadays, many televisions are outfitted with internet connectivity, 3D capability, and pixels so small they’re indiscernible to the naked eye. It’s little wonder then why some choose to upgrade their TV on a regular basis, but which brand should shoppers choose?
Our survey looked at customer satisfaction with television brands purchased in the last two years. Both LG and Soniq were awarded our Most Satisfied Customers Award – Televisions for 2013, and received five stars for overall satisfaction. In other results:
- LG also received top ratings for performance and ease of use.
- Soniq achieved additional five star ratings for value for money and ease of use.
- Panasonic received five stars for TV performance, and
- Sony received five stars for warranty and service.
Samsung, Toshiba, Hisense, Kogan and Dick Smith were also rated.
Canstar Blue commissions Colmar Brunton to regularly survey 2,500 Australian consumers across a range of categories to measure and track customer satisfaction. The outcomes reported are the results from customers within the survey group who have purchased a flat screen TV in the last two years – in this case, 1,202 people.
Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10.
Overall customer satisfaction
Bring the cinema into your living room with one of our five star brands for overall customer satisfaction: Soniq and LG. Following with four stars each were Panasonic, Sony, Samsung and Toshiba, then three star recipients Hisense, Kogan and Dick Smith.
Value for money
While TVs continue to decrease in cost, value for money remains important for the average consumer. Soniq achieved five stars for its value for money television sets, and was followed by LG, Panasonic, Sony, Samsung, Toshiba, Hisense, Kogan and Dick Smith with four stars apiece.
Performance (i.e. picture and sound quality)
Television technology has rapidly progressed in recent years, although some of these advancements might be lost on the average viewer. However, one thing virtually everyone can appreciate is superior picture quality and sound fidelity. Customers of both LG and Panasonic were most satisfied with their televisions in this regard. Each brand received five stars, and were followed by four star recipients Soniq, Samsung and Sony, and then by three star recipients Toshiba, Dick Smith, Hisense and Kogan.
Ease of use
You can better appreciate the features of your television if they’re more easily accessible. Both Soniq and LG received five stars for how easy their TVs were to use (e.g. easy to understand remote, tuning). Next were four star achievers Panasonic, Sony, Samsung and Toshiba, then three star recipients Hisense, Kogan and Dick Smith.
Warranty and service
Sony secured the five star spot for its warranty and customer service, edging out four star recipients Soniq, LG, Panasonic, Samsung, Toshiba, Hisense and Dick Smith. Kogan achieved three stars for warranty and service.
1 Research published by the Australian Communications and Media Authority (2012)