2013 – Disposable Nappies Ratings
Posted by Canstar Blue September 4th 2013
You are viewing the archived 2013 ratings for disposable nappies. Go to the current nappy ratings.
Green baby products important to one in two, but less so for families in general
Our recent ‘Parent’s Pick’ research looked at customer satisfaction ratings with a variety of key baby care products. We also looked at some of the purchasing decisions parents are making, including the importance of buying eco-friendly products for both their babies and families.
A substantial 46% of parents who responded to the survey rated the importance of purchasing eco-friendly products for their baby or toddler as ‘very important’. However, when asked how crucial the purchase was for their family or themselves, 42% deemed it as only ‘somewhat important’.
The eco-friendly requirement for baby nappies is evolving. One in five parents we surveyed have tried bamboo nappies, and a similar number use mostly cloth nappies – and interestingly, both eco-sensibilities and cost consciousness have been noted as reasons for this move to cloth nappies. Overall, a third of surveyed parents choose eco-friendly products for their baby over other items – regardless of cost.
Disposable nappies continue to be a popular choice for parents, with nearly 90% of respondents to this survey having used disposable nappies in the last three months. To that end, we compared various disposable nappy brands in this year’s Parent’s Pick Awards.
Huggies earn customer satisfaction award for disposable nappies
Achieving our Most Satisfied Customers Award – Disposable Nappies for 2013 was Huggies. The well-known brand achieved top ratings in look and style, leak prevention, fit, baby comfort and overall satisfaction. ALDI Mamia received five stars for value for money.
BabyLove, Coles brands, Snugglers and Woolworths brands were also rated.
These disposable nappies ratings are part of our Parent’s Pick Awards, where we commission Colmar Brunton to survey 1,300 Australian parents aged 18-40 years old with at least one child aged three years and younger to measure and track customer satisfaction over a number of categories. The outcomes reported are the results from parents in the survey group who have purchased and used disposable nappies in the last three months, in this case, 1,182 people. Brands had to have received at least 30 responses to be included.
Results are comparative and it should be noted that brands that received three stars have still achieved a satisfaction measure of at least six out of 10.
Overall customer satisfaction
The number one brand for overall customer satisfaction in this category was Huggies. Following the five star achiever was ALDI Mamia, BabyLove, Coles brands and Snugglers with four stars each; then Woolworths brands with three.
Value for money
ALDI Mamia achieved five stars for its disposable nappy value for money, and was followed by our four star recipient Coles brands. Huggies, BabyLove, Snugglers and Woolworths brands all achieved three stars for their value.
Look and style
Huggies secured the top spot for the look and style of its nappies, and were followed by a host of four star recipients: ALDI Mamia, BabyLove, Coles brands and Snugglers. Woolworths brands achieved three stars for the look of its nappy products.
Ability to prevent leaks
Having a dependable diaper means you can take your child places without fear of accidents. Huggies customers were most satisfied their disposable nappy showcased the dependability of leak prevention. Both ALDI Mamia and BabyLove each received four stars; Snugglers, Coles and Woolworths brands all received three.
Huggies received a five star rating for the fit of its disposable nappies. Next were four star recipients ALDI Mamia, BabyLove, Coles brands and Snugglers, then Woolworths brands with three stars.
Is your baby comfortable wearing the nappy for extended periods? Huggies customers were most satisfied with the level of comfort their baby experienced when wearing their disposable nappy. ALDI Mamia, BabyLove, Coles brands and Snugglers each received four stars for baby comfort, and Woolworths brands closed these results with three.