2013 – Quick Service Restaurants Ratings

Posted by Canstar Blue August 1st 2013

You are viewing the archived 2013 ratings for quick service restaurants. Go to the quick service restaurants ratings.

See Our Ratings Methodology.

“Great food can come from anywhere,” says one in two

Most Satisfied Customers Award for Quick Service Restaurants - 2013Fine dining doesn’t have to involve top chefs and an expensive price tag; our recent survey results indicate some diners are just as content with cheap and cheerful eating options.

Half our survey respondents enjoy eating at fast food / quick service eateries just as much as they do expensive restaurants. Additionally, nearly 40% feel fast food restaurants provide better customer service than more ‘pricey’ establishments.

Many customers are also on the lookout for restaurants offering a variety of healthy eating options. In fact, roughly a third of respondents find the food choices from quick service restaurants to be healthier and cheaper than what they would cook for themselves at home.

In other results, around one in three male respondents eat fast food every week, while only one in five females could say the same. In contrast to this, more women than men (72% versus 64%) find it important to know where their fast food restaurants source their produce from.

Another customer satisfaction award-win for Subway

Every week, more than a quarter of our survey respondents enjoy fast food dining. Whether you’re one of these regulars or only partake once in a while, we’ve compared quick service restaurants to help you choose a place for a fast meal.

Subway has received our Most Satisfied Customers Award – Quick Service Restaurants for 2013, ahead of other rated brands McDonald’s, KFC, Nando’s, Oporto, Hungry Jacks and Red Rooster. This is the second award win they have garnered in this category, taking out the title consecutively in 2012 and 2013.

We congratulate Subway on its award-wins, as well as its five star ratings in all survey criteria.

Canstar Blue commissions Colmar Brunton to regularly survey 2,500 Australian consumers across a range of categories to measure and track customer satisfaction. The outcomes reported are the results from customers within the survey group who have purchased and consumed food from a quick service restaurant outlet (excluding pizza) in the last month – in this case, 1,895 people.

Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10.

Overall customer satisfaction

Achieving the coveted five star rating in this category for overall customer satisfaction was Subway. Following were Red Rooster, Oporto and Nando’s with four stars each, then Hungry Jacks, McDonald’s and KFC with three.

Value for money

Many restaurants are well known for their wide range of menu items and quick turnarounds, and having this available at a reasonable cost can mean a lot to the average diner. Subway customers were most satisfied with their quick service restaurant’s value for money, earning the brand a five star rating. Next were four star recipients Red Rooster, Oporto and Hungry Jacks; then three star achievers Nando’s, McDonald’s and KFC.

Taste of food

Just because a restaurant is classified as ‘quick service’ doesn’t mean it has to compromise on flavour. Subway excelled for the taste of its food, receiving five stars in this area. Nando’s, Oporto and Red Rooster all achieved four star ratings for taste, and Hungry Jacks, McDonald’s and KFC each received three.

Quality of ingredients

Good quality vegetables and meat can make or break a dining experience; Subway received five stars for the quality of its ingredients. Red Rooster, Oporto and Nando’s all followed with four star ratings, and Hungry Jacks, McDonald’s and KFC came next with three.

Variety of healthy options

A healthy takeaway option can be ideal for those who don’t have the time to cook for themselves. Subway customers were most satisfied their nutritional needs were met by a variety of healthy food options. Following the five star recipient was Nando’s with four stars, Red Rooster and Oporto with three, and Hungry Jacks, McDonald’s and KFC with two.

Speed of food preparation

Subway received five stars for how fast food was prepared for its hungry customers. Next were four star recipients Red Rooster, Oporto and McDonald’s, then three star achievers KFC, Nando’s and Hungry Jacks.

Customer service

Subway earned five stars for the quality of its customer service, ahead of four star recipients Red Rooster, Oporto and Nando’s. Next were three star recipients McDonald’s, KFC and Hungry Jacks.

Cleanliness of store

Subway received top marks for the cleanliness of its restaurants, and was followed by Red Rooster, Oporto and Nando’s with four stars each. Finishing with three stars for store cleanliness were KFC, McDonald’s and Hungry Jacks.

Past Ratings
Quick Service Restaurants (2012)