2013 – Tablets Ratings

Posted by Canstar Blue December 5th 2013

You are viewing the archived 2013 ratings for tablets. Go to the current tablet ratings.

See Our Ratings Methodology.


Tablet usage rivals TV usage in Australian homes

The average number of hours tablet owners use their devices every week apparently rivals the number of hours the average Australian spends watching TV, according to both our latest survey results and recent figures from the Australian Bureau of Statistics.

Our survey respondents use their tablets for 15 hours per week on average. This works out to be roughly two or more hours of use every day. By contrast, ABS reported earlier this year that the average Australian spends 13 hours per week watching TV.

Our results uncovered more interesting findings:

  • Half our respondents use their tablet in bed before going to sleep.
  • Nearly a quarter of our respondents report their laptop or desktop computer has been replaced by a tablet device.
  • More than a quarter of respondents would purchase a replacement tablet if a new model was launched.

Apple and Samsung achieve customer satisfaction awards in inaugural tablet brand comparison

Most Satisfied Customers: Tablets, 2013Apple and Samsung have both received the Most Satisfied Customers award for 2013 in our first ratings comparison of tablet brands. We also compared Google, HP and Asus in these results. Here’s a closer look at our award winners:


Well known products: iPad Air, iPad Mini

Notably, Apple released its new iPad Air a few months ago, a device that weighs less than 500g and is powered by a faster processing chip than its predecessor. Apple received five star ratings for overall satisfaction, the speed of its processor / browser, user friendliness, camera quality and battery life.


Well known products: GALAXY Note, GALAXY Tab

Samsung has grown its range to cater for wide array of shoppers. Its tablet range includes a specialised GALAXY Tab model for children, and the eight inch GALAXY Tab 3 for users in need of a more portable device. Samsung emerged with five stars for overall satisfaction, camera quality, battery life, compatibility with other products / services, and screen size.

Google also made a big impression in these results, with five star ratings for value for money, user friendliness and its compatibility with other products and services.

Canstar Blue commissions Colmar Brunton to regularly survey 2,500 Australian consumers across a range of categories to measure and track customer satisfaction. The outcomes reported are the results from customers within the survey group who have purchased a tablet computer in the last two years – in this case, 1,052 people.

Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10.

Overall customer satisfaction

Both Apple and Samsung received five stars for overall customer satisfaction in the tablet category, just edging out four star recipients Google and Asus. HP received three stars for overall satisfaction.

Value for money

Tablets can act as a sketching pad for artists, an entertainment centre for movie lovers, a music hub for audiophiles, or a business centre for professionals – all for a reasonable price. Google received five stars for the value for money of its tablets, emerging ahead of four star recipients Asus, Samsung, and HP. Apple achieved a three star rating in this area.

Speed of processor / internet browser

One of the reasons tablets are so popular is because of how easy they are to use. This is all possible thanks to each tablet’s processing capabilities. Apple received five stars for the speed of its processors. Google and Samsung were next with four stars, and Asus and HP followed with three.

User friendliness

A good tablet is designed to be as accessible as possible for the common user. Google and Apple customers were most satisfied with how user friendly their new tablet was to operate. Each brand earned five stars in this area, Samsung received four, and Asus and HP both achieved three.

Camera quality

Tablets can be brilliant devices for video chatting and taking photographs at home. Samsung and Apple received five stars each for the quality of their tablet’s cameras. HP and Asus followed with four stars, and Google finished with three.

Battery life

A tablet with a battery that can handle long trips and weekend ‘binges’ is a fantastic tool to have at your disposal. Both Apple and Samsung excelled in this regard, achieving five stars apiece for the battery life of their tablets. Google followed with four stars, and Asus and HP both finished with three.

Compatibility with other products / services

Tablets can integrate with a variety of apps and devices, which can enrich your experience with them in countless ways. Owners of Samsung and Google tablets were most satisfied with how compatible their devices were with other products and services. They received five stars each, and were followed by four star recipients HP and Asus, and three star recipient Apple.

Size of screen

Resolution and clarity are an especially important consideration when purchasing a tablet, considering how much time you’ll spend running your fingers across it. Samsung achieved five stars for the size of its screens, Apple received four, and Asus, HP and Google all finished with three.