2013 – Car Tyre Retailers Ratings

Posted by Canstar Blue October 29th 2013

You are viewing the archived 2013 award for car tyre retailers. Go to the current car tyre retailer ratings.

See Our Ratings Methodology.

Poor car tyre purchases wear thin on one in four drivers

Most Satisfied Customers: Car Tyre Retailers - 2013Good quality car tyres are essential for safe road travel, but nearly one in four respondents to our recent survey have bought cheap, low quality tyres instead … and regretted their purchase later on. Additionally, one in five let their tyres wear below what is considered ‘safe’ before replacing them.

A similar number of survey respondents lack the basic knowledge of being able to tell if they need new tyres (i.e. checking their tyre thread). Alarmingly, close to half of Generation Y respondents have trouble with this distinction.

Some of the responses from surveyed female drivers also show cause for concern. For example, two in five didn’t know how to change a car tyre at all, while more men (90%) knew their way around a jack and tyre iron. Women were also more likely than men to have called roadside assistance to enlist help in changing a tyre (35% versus 22%), and purchase whichever tyre their sales representative recommends (45% versus 30%).

If you’re worried about being stranded on the side of the road, see Lifehacker Australia’s guide to changing a flat tyre.

Tyrepower rolls to five star victory for car tyre retailers

Nearly two thirds of our respondents researched new tyres before making a purchase, and even shopped around for the best price. We also found that 87% of respondents valued how safe a car tyre is over its cost.

Finding the best car tyres can be easier if you seek the help of a reputable retailer. In this latest survey, we compared brands from all across Australia to help you in this search.

Tyrepower was indisputably the standout retailer, receiving five stars in all our rated criteria. They achieved our Most Satisfied Customers Award – Car Tyre Retailers for 2013.

Other brands rated were:

  • Bob Jane T-Marts, who received five stars for value for money, range of tyre brands available, point of sale service and after sale service,
  • Jax Tyres, five star recipient for value for money,
  • Kmart Tyre and Auto, five star achiever for the convenience of its store locations,
  • Beaurepaires,
  • Goodyear, and
  • Bridgestone.

Canstar Blue commissions Colmar Brunton to regularly survey 2,500 Australian consumers across a range of categories to measure and track customer satisfaction. The outcomes reported are the results from customers within the survey group who have purchased car tyres from a car tyre retailer in the last three years – in this case, 1,327 people.

Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10.

Overall customer satisfaction

Taking pole position for overall satisfaction was Tyrepower with a five star rating. Next were four star recipients Bob Jane T-Marts, Jax Tyres and Bridgestone, then three star achievers Kmart Tyre and Auto, Beaurepairs and Goodyear.

Value for money

Three brands – Tyrepower, Bob Jane T-Marts and Jax Tyres – each received five stars for their value for money. Bridgestone, Kmart Tyre and Auto and Goodyear all followed with four stars each, and Beaurepaires finished with three.

Range of tyre brands available

Customers of both Tyrepower and Bob Jane T-Marts were most satisfied with the range of car tyre brands available from stores. Each of these retailers received five stars, Jax Tyres, Bridgestone Beaurepaires and Goodyear received four, and Kmart Tyre and Auto received three.

Point of sale service

Tyrepower and Bob Jane T-Marts received another set of five star ratings, this time for their point of sale customer service. Jax Tyres and Bridgestone each achieved four star ratings in this area, and Beaurepaires, Goodyear and Kmart Tyre and Auto all received three.

After sale service

Tyrepower and Bob Jane T-Marts proved they were top achievers for customer service, with five stars apiece for after sales service. Both Jax Tyres and Bridgestone followed with four star ratings, and Beaurepaires, Goodyear and Kmart Tyre and Auto finished with three.

Speed of tyre fittings

If you’re short on time, it’s a real benefit to have your new car tyres fitted by professionals with similar gusto as a V8 Supercar pit crew. Tyrepower was foremost in this regard, receiving five stars for the speed of its tyre fittings. Next with four star ratings were Bob Jane T-Marts and Bridgestone, then three star recipients Jax Tyres, Kmart Tyre and Auto, Beaurepaires, and Goodyear.

Convenience of store location

If your tyres need replacing, it’s ideal for your nearest car tyre retailer to be just around the corner – not on the other side of town! Tyrepower and Kmart Tyre and Auto were frontrunners for the convenience of its store locations, earning five stars apiece. Bob Jane T-Marts came next with four stars, and Jax tyres, Bridgestone, Goodyear and Beaurepaires all followed with three.

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