2014 – Electronics Retailers Ratings
Posted by Canstar Blue September 4th 2014
You are viewing the archived 2014 ratings for electronics retailers. Go to the current electronics retailer ratings.
The Good Guys lead the field in our latest electronics retailers awards
Whether it’s the lead up to Christmas and you need to buy the kids a new PS4 or Xbox, or it’s Father’s Day and dad needs to be spoiled with the latest greatest phone, an electronics retailer is a proverbial candy store for many modern Australians. We all rely on technology to some extent, and lots of us simply can’t wait to get our hands on the latest and greatest devices as soon as they hit the shelves.
The great thing about bricks and mortar electronics store is that when the latest technology is a little complicated, retailer staff can be there to help you select a product that will work with your home set up.
Canstar Blue has rated electronics retailers for many years now – it was, as a matter of fact, one of our very first ratings. Since 2011, The Good Guys has topped every year’s awards list, and has done so again in this year’s ratings.
The Good Guys, the Most Satisfied Customers – Electronics Retailers 2014 award winner, achieved five-star ratings in all survey criteria, including value for money, point of sale service and range of products on offer.
Also rated were Bing Lee, JB Hi-Fi, Harvey Norman and Dick Smith.
The Good Guys
Not only does The Good Guys brand showcase the latest and greatest gadgets money can buy, its range also includes typical household white goods that every Aussie needs. Add that to in-store financing, renovation support and home delivery, and it’s clear this brand is a true frontrunner in offering shoppers a valuable service.
As mentioned, The Good Guys excelled in all our survey criteria, earning five-star ratings for overall satisfaction, value for money, price compared to other retailers, point of sale service, range of products on offer and layout of store (i.e. ability to see and access merchandise).
As one of the biggest electronics retailers in the country, it won’t come as any surprise that Harvey Norman did well in this year’s survey. The company achieved four stars in all areas: overall satisfaction, value for money, price compared to other retailers, point of sale service, range of products on offer and store layout.
JB Hi-Fi’s original mission statement was “to deliver a specialist range of hi-fi and recorded music at Australia’s lowest prices”. To this day, you can still walk into a JB store and pick up a turntable and vinyl, browse through countless rows of CDs or peruse the concert DVDs on sale. And to this day, the company still delivers on its mission statement – and more besides.
JB Hi-Fi received four-star ratings for overall customer satisfaction, value for money, price compared to other retailers, point of sale service and range of products available to customers. It also achieved three stars for store layout.
Bing Lee certainly has a stellar product offering. It sells everything you’d expect from a great electronics retailer: computers, cameras, phones, air conditioners, laundry appliances and even musical instruments.
Bing Lee secured four-star ratings for its prices compared with other retailers, while receiving three stars for overall satisfaction, value for money, point of sale service and range of products. For store layout it achieved two stars.
Dick Smith – a true blue Australian brand – received three stars in all rated areas of this survey.
How we rated electronics retailers
Canstar Blue commissions Colmar Brunton to regularly survey 5,020 Australian consumers across a range of categories to measure and track customer satisfaction. The outcomes reported are the results from customers within the survey group who have purchased a product from an electronics retailer in the last six months – in this case, 1,522 shoppers.
Each brand must have received at least 30 responses in order to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey.