2014 – Childcare Centres Ratings
Posted by Canstar Blue August 28th 2014
You are viewing the archived 2014 ratings for childcare centres. Go to the current childcare centre ratings.
Canstar Blue research finalised in August 2014, published in August 2014.
Goodstart Early Learning is top of the class for childcare centre satisfaction
How do Australian parents feel about their childcare services? On the whole, pretty good – 84% of respondents to our recent survey stated that they are happy with the care their child receives at childcare. On top of that:
- Three in five are not worried the staff don’t pay enough attention to their child
- Close to four in five believe the food is of a nutritious standard
- Another four in five receive good feedback from staff about what their child does during the day.
The fact that parents have to leave their kids at childcare at all is something of a sore point, however, with close to half feeling guilty about doing so.
Good, then, that parents can rest easy with this knowledge – many Aussies think their childcare centre is up to the task of taking care of their kids… but which centre satisfies the most parents?
For the first time ever, we’ve taken a good look at parent satisfaction with Australian childcare centres. We found that Goodstart Early Learning really knows its ABCs when it comes to caring for youngsters, with this brand toddling away with our Most Satisfied Customers Award – Child Care Centres, 2014. This company went up against G8 Education^ for the top prize.
Goodstart Early Learning
It’s all in the name: Goodstart Early Learning is a not-for-profit organisation committed to seeing kids thrive and grow from infancy to childhood. Goodstart currently operates hundreds of centres around the country and looks after 73,000 children. It has a dedicated kindergarten and preschool program and is available to parents (upon inquiry) for children aged six weeks to school age.
Goodstart Early Learning received five stars for overall customer satisfaction in this survey, as well as top ratings for educational programs, opening hours, quality of care provided, and safety and security. Additionally, the brand achieved four stars for value for money, nutrition provided, playtime activities and the length of the waiting list for signing up.
G8 Education provides childcare services through a number of well-known Australian brands (see previous list) and also has centres in Singapore.
In our survey, G8 Education received four stars for overall satisfaction, educational programs, safety and security, and opening hours. The company also finished with three stars for nutrition provided to kids, quality of care provided and playtime activities; as well as two stars for value for money and the length of the waiting list when signing up.
^ G8 Education is an umbrella company for many different childcare brands; comprising
- First Grammar Early Education Centres,
- Community Kids Childcare & Early Education Centres,
- Early Learning Services, World of Learning,
- Casa Bambini,
- Penguin Childcare,
- Kindy Patch Early Education Centres,
- Pelican Childcare Early Education Centres,
- Kinder Haven,
- Headstart Early Learning Centres,
- Little Einsteins Early Learning Centres, and
- Great Beginnings Childcare.
Each rated brand in our survey must market to their customers for it to qualify for these ratings, thus G8 Education has been included.
How we rated childcare centres
Canstar Blue commissions Colmar Brunton to regularly survey 5,020 Australian consumers across a range of categories to measure and track customer satisfaction. The outcomes reported are the results from customers within the survey group who have a child who has attended a childcare centre within the last three months – in this case, 549 mums and dads.
Each brand must have received at least 30 responses in order to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey.