2014 – Dips Ratings

Posted by Canstar Blue October 16th 2014

You are viewing the archived 2014 ratings for dips. Go to the current dip ratings.

See Our Ratings Methodology.

ALDI dips in for a ‘spreadables’ award win

Dips Award Winner: ALDIWhen it comes to serving up dip and crackers at your next house party, you only need to take a trip down to your local ALDI for a five star platter, according to our latest results.

For the first time ever, ALDI has achieved our Most Satisfied Customers Award – Dips. Also rated in 2014 were Yumi’s, Chris’ Dips, Copperpot, Kraft, Wattle Valley, Black Swan, Red Rock Deli, Coles Brands, and Woolworths Brands.

ALDI received five stars for overall satisfaction, value for money, and the appeal of its packaging. At time of print, the supermarket brand stocked everything from French Onion to Spicy Pumpkin dips.

In other five star results, Copperpot and Chris’ Dips received top scores for their variety /range, while Yumi’s achieved top marks for taste. Speaking of taste, our results uncovered some interesting facts about which dip flavours are most sought after.

You can see our full results in the table above.

Australia’s favourite dip flavours

This writer makes a particularly delicious oven baked artichoke dip (five star reviews from friends), but there are only so many hours in the day to whip up something like that.

As an alternative, we in the Canstar Blue office love a good store-bought dip, but tend to disagree on which flavour is best. Here is what shoppers across the country deem as their favourite flavour of dip:

  1. French Onion

More Australians told us that French Onion was their favourite flavour (42%). Lots of onions, garlic, yoghurt, pepper, and more go into making this favourite for parties and barbeques.

  1. Hummus

The simple combination of ground up chickpeas, lemon, tahini, and olive oil has proven quite popular across the world, and especially with 41% of Australians. Interestingly more womenthan mencited hummus as their favourite dip flavour (47% versus 33%).

  1. Avocado

Avocado is pretty much Mother Nature’s butter – it can be spread on anything, and works well in so many dishes. This dip comprises of avocados, tomatoes, garlic, lime, and Greek yoghurt; and is a real winner when combined with bruschetta. 39% of respondents cite it as one of their favourites.

  1. Guacamole

Guac’ is the favourite of 35% of respondents, who no doubt enjoy the occasional plate of nachos. The difference between this and avocado dip? Chilli and pepper give this particular side a spicier finish – perfect for Spanish tapas.

  1. Tzatziki

Cucumber, yoghurt, garlic and lemon comprise this Greek dip that functions as a lighter side dish before a bigger meal. A little more than a third of respondents say Tzatziki is a favourite of theirs (34%).

Other favourites:

  • Spring Onion / Capsicum (28%)
  • Pesto / Beetroot (24%)
  • Bacon & Onion (22%)
  • Eggplant (20%)

How we rated dip

Canstar Blue commissions Colmar Brunton to regularly survey 2,500 Australian consumers across a range of categories to measure and track customer satisfaction. The outcomes reported are the results from customers within the survey group who have eaten a dip (i.e. from a supermarket, not homemade or from a deli / market) in the last month – in this case, 1,368 shoppers.

Each brand must have received at least 30 responses in order to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey.