2014 – Tea Bags Ratings

Posted by Canstar Blue October 9th 2014

You are viewing the archived 2014 ratings for tea bags. Go to the current tea bag ratings.

See Our Ratings Methodology.

What is Australians’ favourite cup of tea?

Everyone enjoys a nice cuppa’ tea – preferably sitting on a balcony or paddio’ somewhere shady, with a ginger nut biscuit in hand and pleasant company by your side. Our survey of Aussie tea drinkers show that more than a quarter have two teas a day, 13% have three a day, and 15% have four or more!

Of course, your tea tradition may be different to others. Perhaps you enjoy a nice green tea in the afternoon at work, or maybe you enjoy the taste of something more potent first thing in the morning.

Here are the top 5 favourite tea flavours of Australians, according to our results:

  1. Black Tea (43% of respondents cited it as their favourite)
  2. English Breakfast (the favourite of 31%)
  3. Green Tea (23%)
  4. Earl Grey (17%)
  5. Chai Tea (11%)

Others included were fruit infusions (10%), camomile (8%), and lemon (7%).
Madura secure 2014 tea award

Madura secured third Canstar Blue award in three years for tea satisfaction

You’re probably no stranger to tea, but what you might not know is which brand resonates most with Australian shoppers. In our latest research, we found that those who purchased Madura were most satisfied with their pick, which has earned the brand our Most Satisfied Customers Award for 2014.

So what makes this brand special, in comparison to the nine other rated brands?

Read more …


Madura has been a Canstar Blue award winner for its tea since 2012, so it clearly knows a thing or two about producing a great brew. The Madura estate is located in northern New South Wales, where the company looks after 250,000 tea bushes to make a wide range of different brews. It is the only tea brand rated that’s both Australian owned and manufactured.

Madura topped our list for overall satisfaction, and also received five stars for tea taste.

Types of tea available: Madura produce an impressive 24 different styles of tea; everything from black, white, green, chai, and herbal. This brand also produces a premium collection, which encompasses various types of tea in silk infusers, or as whole leaf in caddies.


While originating from London, Twinings is nonetheless somewhat synonymous with the Australian tea scene, as so many people have a packet of Twinings sitting in their pantry. You can currently go onto its website, answer a few questions, and it will tell you a tea flavour that is best suited for you – perfect for those times where you’re spoiled for choice!

Twinings achieved five stars for both the taste of its tea and its packaging appeal.

Types of tea available: You can enjoy black, fruit and herbal infusions, green tea, and more from Twinings – all of which range in strength, style, and flavour.

ALDI Brands

The supermarket brand was a popular choice with Australian tea drinkers, especially those on a budget. ALDI Brands tea received five stars for value for money in these results.

Types of tea available: Keep an eye out when you’re shopping at ALDI for camomile, peppermint, green, jasmine, English breakfast, earl grey, and more variants of ALDI’s Diplomat range.

Coles Brands

Coles customers were impressed as well, with this brand also achieving five stars for teabag value for money.

Types of tea available: Coles retail peppermint, standard black, and Earl Grey tea bags – the last of which is certified Fairtrade!


Another popular tea manufacturer is Tetley, who received an admirable showing of four stars in all our survey criteria.

Types of tea available: Tetley certainly have the range to back it up. Look out for its Master’s Selection, its infusions, or its 100% steamed green teas.


Dilmah is all about 100% real Ceylon tea – stating explicitly it only use single origin, fresh tea. Not only that, but Dilmah are strong advocates of using tea as more than just a nice way to unwind at the end of your Sunday afternoon, with its Tea Gastronomy program celebrating tea as an ingredient in fine cuisine.

Types of tea available: Look into its wide range of premium teas, its herbal infusions, as well as Dilmah’s range of ‘seasonal flushes’.


Native of Queensland, Bushells is so Australian it puts the word ‘cuppa’ in its tagline – right underneath the logo! Bushells received a four star rating for overall satisfaction.

Types of tea available: If you’re looking for something potent, Bushells has a ‘Extra Strong’ range of tea for that extra kick. It also has ‘Australian Breakfast’ – a premium leaf blend that aims to rival that of its English counterpart.


Nerada has heritage on Australian shores, being more than 130 years old. Nerada are reportedly Australia’s largest tea grower, and has the range to prove it.

Types of tea available: Fancy something a little cooler during the hotter months? Nerada has several different ice tea products for you to try, including a lemon and lime, and a tropical punch flavour. Nerada also sports standard tea varieties, such as black tea, earl grey, etc.


T2 is certainly a vibrant brand right now, and it’s certainly reflected in our ratings. This brand received five stars for its packaging appeal, as well as its variety and range.

Types of tea available: You can expect something different from these tea-makers, with product names like ‘Smarty Pants’ and ‘Lamington’. Don’t worry though; you can still track down your favourite green and camomile teas if you need to.


Originally Scottish, Lipton is a well recognised tea brand, that you’re bound to find on many supermarket shelves.

Types of tea available: Lipton sports all your favourite teas, from black and green, through to chai latte sachets and speciality flavoured black teas.

How we rated tea bags

Canstar Blue commissions Colmar Brunton to regularly survey 2,500 Australian consumers across a range of categories to measure and track customer satisfaction. The outcomes reported are the results from customers within the survey group who have purchased and drunk tea made from a teabag (i.e. not loose leaf tea) in the last month – in this case, 1,846 shoppers.

Each brand must have received at least 30 responses in order to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey.