2014 – Laundry Powder Ratings

Posted by Canstar Blue June 3rd 2014

You are viewing the archived 2014 ratings for laundry powder. Go to the current laundry powder ratings.

ALDI are ‘top of the wash’ in our 2014 laundry powder ratings

Most Satisfied Customers - Laundry Powder, 2014For one in four Australians who responded to our recent survey, doing the laundry is their least favourite chore to do around the house. If you pick the right detergent brand, however, you may find laundry to be less of a burden.

The problem is that choosing such a product is no small feat; we picked up thirteen different laundry powder brands in this survey. How are you supposed to go about deciding between them?

Our ratings can help. In this year’s comparison of laundry powders, ALDI Brands achieved our Most Satisfied Customers Award – Laundry Powder. Additionally, they received five stars in many of the ratings criteria, making them a particularly well-decorated brand in the 2014 results.

They did so ahead of many prominent brands: Biozet Attack, Radiant (this year’s award winner for laundry liquids), Spree, Cold Power, Surf, Woolworths Brands, Earth Choice, OMO, Duo, Fab, Dynamo, and Coles Brands.

It should be said that many of these brands did well in our results. Take a look at some of the five star highlights:

  • ALDI Brands accrued top ratings for overall satisfaction, value for money, its laundry powders’ quality of clean, the number of washes available per package, and the feel of clothes after a wash.
  • Biozet Attack received five stars for laundry detergent quality of clean, number of washes possible per purchase, and the feel of clothes after a wash.
  • Earth Choice received the only five star rating in this category for environmental friendliness,
  • Surf finished with five stars for smell, and
  • Radiant and Spree both secured five stars for the feel of clothes after a wash.

Read on to see how each brand performed across the board.

Overall customer satisfaction

One brand excelled in the area of overall customer satisfaction: our award-winner ALDI. Its laundry powder brands earned the renowned supermarket chain a five star rating, ahead of four star recipients Biozet Attack, Radiant, Spree, Cold Power, Surf, Woolworths Brands, Earth Choice, OMO and Duo. Fab, Dynamo, and Coles Brands all finished with three stars each.

Value for money

Shoppers appreciate good value for money, especially for staples like cleaning products. ALDI Brands received another five star rating, and was followed by four star recipients Spree, Woolworths Brands, Surf, Coles Brands, Duo, Fab, Biozet Attack, and Radiant. Next with three stars each for value for money was Cold Power, Earth Choice, Dynamo, and OMO.

Quality of clean

Customers of Biozet Attack and ALDI Brand detergents were most satisfied with the effectiveness of the laundry powder they purchased. These brands finished with five stars apiece, and were followed closely by Radiant, Cold Power, OMO, Dynamo, Spree, Surf, Earth Choice, Fab, Duo, and Woolworths Brands. Coles Brands came next – for the quality of its clean – with a three star rating.

Number of washes

How many laundry loads can you do with one packet of detergent? If you can get more washes per packet, you’ll save lots of money long term. Both ALDI Brands and Biozet Attack received five stars for the number of washes possible from a single packet of detergent. Radiant, Surf, Spree, Cold Power, Duo, OMO, Woolworths Brands, Dynamo, and Fab all received four stars each, and Earth Choice and Coles Brands both received three.

Environmental friendliness

Minimising our carbon footprint is crucial to protecting the planet, and you can help by choosing environmentally friendly products in your supermarket. Earth Choice achieved five stars for its environmental friendliness. Close behind with four stars each were ALDI Brands and Biozet Attack. Next with three star ratings were the following brands: Spree, Dynamo, Radiant, Cold Power, Duo, Surf, OMO, Woolworths Brands, Fab, and Coles Brands.


Both Surf and Spree secured five stars for the smell their detergents produced after a wash. Biozet Attack, Radiant, ALDI Brands, Fab, Cold Power, Dynamo, Duo, OMO, Woolworths Brands, and Earth Choice all finished with four stars, and Coles Brands closed with three.

Feel of clothes after wash

Four different detergent brands excelled for the feel of washed clothes. Biozet Attack, ALDI Brands, Radiant, and Spree each finished with a top rating in this area. Cold Power, Surf, Dynamo, OMO, Duo, Earth Choice, Fab, and Woolworths Brands. Coles Brands finished with three stars.

About this research

Canstar Blue commissions Colmar Brunton to regularly survey 2,500 Australian consumers across a range of categories to measure and track customer satisfaction. The outcomes reported are the results from customers within the survey group who have purchased and used laundry powder in the last three months – in this case, 1,252 consumers.

Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10.