2016 – Vacuum Cleaner Ratings

You are viewing the archived 2016 ratings for vacuum cleaners. For the most up to date ratings, view the current ratings for vacuum cleaners.

Does your vacuum cleaner suck? If it’s time to buy a new one, compare the best brands with our customer satisfaction ratings.

See our Ratings Methodology.

2016 Most Satisfied customers for Vacuums

Most Satisfied Customers | Shark

This year more than 1,400 adults reviewed the vacuum cleaners they have recently purchased and the end result was that Shark has replaced Dyson at the top of the satisfaction table.

Shark bites back to win our 2016 vacuum cleaners award

When it comes to buying a new vacuum cleaner, it’s often the case that you get what you pay for. If you buy a cheap one, you might find yourself disappointed with the results and wishing you’d spent a bit more on a better one. But at the same time, you won’t want to pay more than you need to for an appliance that simply sucks up dirt and dust from floors. The trick is to get a good deal on a quality vacuum cleaner. So which brands really are the best at keeping your home clean and healthy? Let us our customer satisfaction ratings offer some guidance.

Two brands have dominated our vacuum cleaner ratings since we launched the category back in 2011, Dyson and Shark. These two have consistently ranked higher than any other brand in the eyes of Australian consumers who, after all, are the best people in this country to judge the effectiveness, ease of use and value for money, amongst other things, of the vacuum cleaners they own. This year more than 1,400 adults reviewed the vacuum cleaners they have recently purchased and the end result was that Shark has replaced Dyson at the top of the satisfaction table. Shark has won the Canstar Blue award for Most Satisfied Customers – Vacuum Cleaners in 2016, after it was rated 5 Canstar Blue stars in Overall Customer Satisfaction.

Shark vacuum cleaners were once only available through direct response television advertising (or infomercials) but you’ll now find them in a number of stores, including Harvey Norman, JB Hi-Fi and Mitre 10. On its website, Shark also claims you can get an “exclusive offer” over the phone. Dyson vacuum cleaners, meanwhile, can be found in all the usual retail outlets, as well as from Appliances Online.

Average spend going down

Consumer spending on vacuum cleaners is going down, our research shows. In 2015 we found that Aussies who have bought a new vacuum cleaner in the last three years spent an average of $373, but in 2016 that average has dropped to $343. Despite that, more than half of survey respondents (57%) said they spent more on their new vacuum cleaner than their old one. However, this is probably to be expected given households are keeping their old appliances for an average of almost seven years.

For many consumers, their vacuum cleaner purchases leave them feeling underwhelmed. Almost a quarter (24%) are often disappointed with the performance of their appliance, while 22% are left wishing they had spent more on a better model. So what exactly drives customer satisfaction when people buy a new vacuum cleaner? We found:

  • Effectiveness of clean: 42%
  • Value for money: 22%
  • Ease of use: 18%
  • Ease of storage: 10%
  • Quietness: 8%

A lot of factors are important, but ultimately consumers will be most impressed by vacuum cleaner that really live up to their performance expectations. In 2016 only Shark achieved a five-star rating in this crucial area.

Now check out our vacuum cleaners buying guide to decide which type is best for your home.


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Frequently Asked Questions

Canstar Blue commissioned Colmar Brunton to survey 3,000 Australian consumers across a range of categories to measure and track customer satisfaction. The outcomes reported are the results from customers within the survey group who have purchased and used a new vacuum cleaner in the last three years – in this case, 1,438 people.

Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria. The ratings table is first sorted by star ratings and then alphabetically.