2016 – Baby Carrier Ratings
You’re viewing the archived baby carrier ratings for 2016. Follow the link for current baby carrier ratings.
What are the best baby carriers? Find out which brand has been rated highest by Australian parents in Canstar Blue’s customer ratings.
Canstar Blue research finalised in June 2016, published in June 2016.
Ergobaby holds onto our baby carrier award
As a parent, you’ll probably appreciate any extra help you can get – particularly if you’re new at the job, or have more than one little ‘bundle of joy’ to take care of. Never has an extra pair of hands been more beneficial than when you’re holding a screaming baby in a supermarket, while their three-year-old sibling runs amuck through the aisles. And imagine for a second if that extra pair of hands was in fact… yours! Welcome to the convenient world of baby carriers.
Not only do baby carriers provide a solution for those moments when you need to take your older child by the hand and explain to them that no, they cannot buy the sugar-laden snack they want, but carriers also generally make getting out and about a whole lot easier. When you’re a parent of small children, sometimes just getting out of the house is a mammoth task. Fortunately, a good baby carrier has got your back – well, that of your little person anyway.
But which baby carriers are the best at keeping your child comfortably safe, snuggled up against you? To keep close tabs on the situation, Canstar Blue annually surveys hundreds of Aussie parents who have recently bought a new baby carrier, and their feedback is reflected through the star ratings you see above.
This is the second year of these baby carrier ratings, and for the second time, Ergobaby has topped the table – earning five-star reviews from parents in six out of the eight research categories, including fit, comfort & support and durability, in addition to overall customer satisfaction.
Ergobaby produces a wide range of different carriers and accessories, including the Ergobaby Four Position 360 Carrier (pictured), which comes with, amongst other features, four different carrying positions and an SPF 50+ hood to protect against the elements and allow for peaceful sleeping.
Baby carriers vs prams and strollers
Baby carriers give you the convenience of being able to carry your child ‘hands free’. For parents, this opens up a world of on-the-move opportunities – like being able to hold child number one’s hand when you cross the road, drink a cup of coffee, or check your phone. Sure, prams and strollers are great when you’re sat still (and baby is happy), but have you ever tried to push one with just the one hand?
Sometimes, a baby carrier just makes getting around easier. About four out of ten mums and dads (39%) who took part in our survey said they prefer using their baby carrier instead of a pram or stroller, but nine out of ten parents (90%) who own a baby carrier also still own a pram. So we really want the best of both worlds.
Things to consider when buying a baby carrier
When it comes to the safety and comfort of your child, you won’t want to take any risks, so there are lots of things to think about when buying a baby carrier. The manufacturers of baby carriers must adhere to certain safety standards, but whoever wears the carrier must also follow the instructions to ensure nothing goes wrong. Four out of ten (41%) adults surveyed told us they worry about their child falling out of their baby carrier, but when it comes to the potential dangers, this is not the only one. You must also make sure your child can breathe properly when pressed up against you, that their neck remains upright, and their fingers don’t get trapped or pinched by the carrier.
Other than safety, our research identified the following factors in order of priority for parents when they buy a new baby carrier.
- Comfort & support: 27%
- Ease of use (i.e. it’s easy to get on and off): 18%
- Fit (i.e. it feels secure): 18%
- Value for money: 15%
- Fabric (i.e. easy to clean, breathable): 8%
- Durability: 7%
- Flexibility (i.e. has multiple carrying positions): 7%
When you’re considering a new baby carrier, it’s good to seek the opinions of your friends and family. We found that almost two-thirds of parents (63%) bought their baby carrier based on the recommendations of others. And with parents spending an average of $149, you’ll also want the peace of mind that you’ve got good value for money.
Frequently Asked Questions
Canstar Blue commissioned Colmar Brunton to survey 1,300 Australian parents across a range of categories to measure and track customer satisfaction. The outcomes reported are the results from customers within the survey group who purchased a new baby carrier / sling / wrap in the last three years – in this case, 505 Australian parents.
Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then alphabetically. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.