2016 – Dip Ratings
You are viewing the archived dip ratings. Follow the link to view the current dip ratings.
Whether you’re looking for a party pleaser or an afternoon snack, compare some of the best dip brands using Canstar Blue’s customer satisfaction ratings.
Canstar Blue research finalised in July 2016, published in September 2016.
Obela double dips with second award win
Some things are just made for each other: Shoes and socks, mornings and coffee, and of course, food dip and social gatherings. But with the cold food isle of your supermarket overflowing with a seemingly endless range of food dip brands and flavours, sooner or later we all face the conundrum of deciding which dip to buy – it’s especially difficult if you’re looking to please guests. Get it wrong, and there’s no going back. Do you go with the healthy chickpea hummus, the naughty cheese and bacon dip, or should you play it safe with some French onion?
While we can’t help you decide on a flavour, Canstar Blue can help you decide on a quality brand of dip. We asked more than 1,600 Australian dip-lovers how they rate the brand they most recently purchased across several key criteria, including value for money, variety, taste and most importantly – overall satisfaction. Twelve different brands were compared in this year’s rating, however Obela was the only brand to rate five stars in overall satisfaction, for the second year running. Who said double dipping was bad?
For those who like to be adventurous with their food dips, Obela produces an impressive range of hummus, guacamole and Greek-style yoghurt dips available in a range of vegetable, pepper and herb flavours.
Other standout brands from this year’s satisfaction ratings include ALDI’s Deli Original, Black Swan, Chris’ Dips, Copperpot and Yumi’s, which each rated four stars for overall satisfaction. The ALDI range is particularly notable for being the only brand to rate five stars in value for money. Obela and Yumi’s were the only ones to scores top marks on taste.
The dastardly double dippers
Are you a double dipper? According to Canstar Blue research, many of you reading this are. It’s one of the most frowned upon acts at any social gathering, yet 30% of the respondents we surveyed claim to double dip – and that’s only counting the ones who own up to it.
As the breakdown below shows, younger dip-lovers appear the biggest culprits of double dipping, while a much smaller proportion of older respondents admitted to the act.
- 18 to 29 years: 40%
- 30 to 39 years: 38%
- 40 to 49 years: 25%
- 50 to 59 years: 27%
- 60 to 69 years: 22%
- 70 years+: 29%
When we break these results down by state, we found fewer South Australians claimed to be double dippers than consumers in any other state. Sure, we believe you South Aussies…
- Tasmania: 35%
- Victoria: 33%
- New South Wales: 32%
- Western Australia: 32%
- Queensland: 26%
- South Australia: 18%
What drives dip satisfaction?
Most of us have a variety of preferences when it comes to dip, so it’s not always easy to please everyone. While dip producers usually offer a range of flavours, what is it about its dips that keep us coming back for more? Canstar Blue had a look at the greatest drivers of dip satisfaction and found that taste is clearly of paramount importance compared to the other listed criteria:
- Taste: 42%
- Consistency: 19%
- Value for money: 18%
- Variety: 12%
- Packaging appeal: 9%
So, consumers are happy to pay a reasonable amount for dip, as long as it delivers on flavour. For now at least, Aussies rate Obela No.1
Frequently asked questions
Canstar Blue commissions Colmar Brunton to survey 3,000 Australian consumers across a range of categories to measure and track customer satisfaction. The outcomes reported are the results from customers within the survey group have purchased and eaten a dip in the last month – in this case, 1,604 adults.
Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then alphabetically. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.