2016 – Long Life Milk Ratings
You are viewing the archived long life milk ratings. Follow the link to view the current long life milk ratings.
Long life milk is ideal for those who like to stock up on milk or only use it occasionally. Find out which brand has the best satisfaction rating.
Canstar Blue research finalised in December 2015, published in January 2016.
Coles serves up the best long life milk
Most Australians like milk but for some, the relatively short shelf life of fresh milk is frustrating. We’ve all experienced that ‘sniff it and see’ moment when you discover the only bottle in your fridge is dangerously close to its use by date – or has even passed it. That’s why long life milk is preferred by some people. It’s ideal for those who like to stock up on milk for a few weeks at a time, as well as those who only use it occasionally – meaning there’s little point in buying fresh milk that will probably be wasted.
You won’t find as many different brands of long life milk (also known as UHT milk) as you would fresh milk in your local supermarket, but you’ll still have a handful of options to choose from. So which brand is rated highest by Australian consumers? To find out, we asked hundreds of adults who have purchased and consumed long life milk in the last three months, and can report that only Coles achieved a five-star rating for overall customer satisfaction, along with top scores in every other area – value for money, taste, packaging design and freshness. The supermarket chain’s private label products also rated well in the fresh milk category, but Devondale came out on top overall for that.
As you’d expect, the Coles range of long life milk products includes the customary full cream, low fat and skimmed options. At less than $1 per litre, they are cheaper than brand names and also cost less than fresh milk sold in Coles supermarkets. You’ll also find soy, almond and lactose free varieties in the Coles long life milk range. See the Coles website for details.
What do consumers look for in long life milk?
Long life milk is also known as UHT milk owing to the ‘ultra-high temperature’ processing it goes through to become sterilised and therefore last for several months in your kitchen cupboard. By contrast, your average bottle of pasteurised fresh milk is likely to reach its use by date after just a week or two. So what do consumers look for when they buy long life milk?
- Price: 81%
- Taste / quality: 63%
- Ingredients: 38%
- Brand: 31%
Interestingly, consumers who buy long life milk are more likely to pay attention to price than those who buy fresh milk (73%). They are also more likely to check the ingredients than fresh milk buyers (30%), but those who head for the fridge section are more worried about the taste of the milk they buy (69%) and what brand it is (35%).
Click here to read our customer satisfaction ratings for fresh milk and other grocery items.
Frequently asked questions
Canstar Blue commissioned Colmar Brunton to survey 3,000 Australian consumers across a range of categories to measure and track customer satisfaction. The outcomes reported are the results from customers within the survey group who have purchased and drunk long life milk from a supermarket or grocer in the last three months – in this case, 605 people.
Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then alphabetically. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.