2016 – Margarine Ratings
You are viewing the archived 2016 margarine ratings. Follow the link to view the current margarine ratings.
Looking for the best spread for your morning toast or lunchtime sandwich? Find the spread of choice, with our customer satisfaction ratings.
Canstar Blue research finalised in December 2015, published in January 2016.
Spread the news: Nuttelex rated no.1 for margarine
There are a handful of grocery items that fall into the category of ‘essential’ and margarine is definitely one of them. No refrigerator is complete without a nice big tub of margarine to call on for your morning toast or lunchtime sandwich. In fact, you may underestimate how much margarine you actually use, given its tendency to crop up in numerous dishes or sweat treats.
For some people, any old margarine will do. But others will be pickier about their spread of choice. To find out which brand is rated highest by Australian consumers, we asked almost 1,800 adults to score the product they most recently bought on factors like taste, texture and value for money. The result was that Nuttelex clearly stood out from the crowd. Not only did it earn top mark for taste, but it was the only brand to get a five-star review for overall customer satisfaction.
Nuttelex promotes its products as being “the healthy alternative”. Made with plant seed oils, its spreads contain no artificial flavours, colours, extra salt or sweeteners, and are both cholesterol and dairy free. The company says its products are recommended by doctors and dieticians. The Nuttelex range includes products for families seeking lactose, gluten or nut-oil free options, and the brands says all of its products have up to 70% less saturated fat than butter, up to 55% less salt than butter and 50% less saltthan standard table margarines. Nuttelex is available in Woolworths, Coles, IGA and Foodland. See the complete range on the Nuttelex website.
What do consumers look for in margarine?
Is it all about the price, or do we take the time to consider the ingredients? What do consumers look for when they buy margarine?
- Price: 72%
- Taste / quality: 66%
- Ingredients: 46%
- Brand: 36%
These outcomes are close to the results on what consumers look for when they buy butter. But the biggest difference is that people who buy butter are more likely to look for taste / quality in their purchase (75%).
Click here to read our customer satisfaction ratings for butter and other grocery items.
Frequently asked question
Canstar Blue commissioned Colmar Brunton to survey 3,000 Australian consumers across a range of categories to measure and track customer satisfaction. The outcomes reported are the results from customers within the survey group who have purchased and consumed margarine from a supermarket or grocer in the last three months – in this case, 1,775 people.
Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then alphabetically. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.