2016 – Cars – Value for Money Ratings
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Aussie motorists rate Kia best for value
Buying a new car is one of the biggest financial commitments you’re likely to make, so it makes sense to seek a broad range of opinions before you make any decisions. Canstar Blue is pleased to help by sharing the thoughts of more than 2,300 other Australians who have bought a brand new car in the last three years. The feedback we receive from them determines our star ratings, and when it comes to value for money, Aussie motorists are convinced that Kia – winner of our Small Car Award for 2016 – offers the biggest bang for your buck.
It’s the third time in a row that Kia – perhaps best known for its range of small, economical cars – has earned a five-star review for value. In previous years the South Korean manufacturer was joined at the top of the ratings table by the likes of Hyundai, Mitsubishi and Suzuki, but in 2016 it was the only brand to win the coveted prize. So what makes Kia the best in terms of value for money?
The Kia range
Kia boasts an impressive range of small cars, starting from less than $14,000 drive away. Small car models available in Australia and their basic prices are as follows:
- Rio: $13,990
- Cerato Hatch: $19,990
- Cerato Sedan: $19,990
- Cerato Koup: $23,990
- Soul: $26,990
Kia’s medium car range consists of the Optima, from $31,490, and the all-new Optima, starting at $38,212. Kia also sells a range of SUVs and people movers, including the Sportage ($25,990) and all-new Sorento ($45,275).
To put these prices into some context, Canstar Blue’s research found that Australian motorists spent an average of $22,896 on new small cars, $31,848 on sedans and $40,074 on SUV/4WDs.
Nothing beats the feeling of driving away in your new car, with the satisfaction of knowing you have got a great deal. It’s also good to know your vehicle manufacturer has got your back in the event of any problems down the track, and Kia provides what it calls “Australia’s best warranty offering”. This comprises a seven-year unlimited kilometre warranty, backed by seven years of roadside assistance (subject to eligibility) and seven years capped price servicing.
Motorists interested in buying from Kia should also know that our survey respondents – who have bought a new model from a dealership in the last three years – also rated the brand five stars on vehicle reliability, so hopefully that seven-year warranty won’t be necessary. Kia also scored four-star ratings on after sale service, car servicing and driving experience. It got three stars for point of sale service.
To find out how Kia performed on overall customer satisfaction in a direct comparison against 14 other leading manufacturers, check out our report. We hope that our ratings are helpful at the start of your car-buying journey.
Frequently asked questions
Canstar Blue commissioned Colmar Brunton to survey 9,000 Australian consumers across a range of categories to measure and track customer satisfaction. The outcomes reported are the results from customers within the survey group who have bought a brand new car from a dealership in the last three years – in this case, 2,354 people.
Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then alphabetically. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.