AGL vs Powerdirect: Electricity Cost Comparison

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In a matchup that sees AGL pitted against its smaller brother, Powerdirect, we take a look to see which plans are the cheapest and offer the best value. While the smaller Powerdirect is not as well known as energy giant, AGL, it does retail electricity to residential customers in New South Wales, Victoria, south east Queensland and South Australia.

Although it’s an AGL-backed company, does Powerdirect have a point of difference in terms of its product offerings, or does it mirror its big brother’s deals? We compare the two energy providers in each state to give you an overview of what deals each currently has in market. Keep in mind, if you want a specific comparison in your neck of the woods, punch your postcode into our free tool below.

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AGL vs Powerdirect – Cheapest Deals

Here are the current cheapest published deals on our database for AGL and Powerdirect across New South Wales, Victoria, Queensland and South Australia, with any conditional discounts factored in.

NSW – quick comparison

Here are the AGL and Powerdirect plans on our database for NSW. This table includes a product from a referral partner†. These costs are based on the Ausgrid network in Sydney but prices may vary depending on your circumstances. This comparison assumes general energy usage of 3900kWh/year for a residential customer on a single rate tariff. Please use our comparison tool for a specific comparison in your area. Our database may not cover all deals in your area. As always, check all details of any plan directly with the retailer before making a purchase decision.

VIC – quick comparison

Here are the AGL and Powerdirect plans on our database for VIC. These costs are based on the Citipower network in Melbourne but prices may vary depending on your circumstances. This comparison assumes general energy usage of 4000kWh/year for a residential customer on a single rate tariff. Please use our comparison tool for a specific comparison in your area. Our database may not cover all deals in your area. As always, check all details of any plan directly with the retailer before making a purchase decision.

QLD – quick comparison

Here are the AGL and Powerdirect plans on our database for QLD. This table includes a product from a referral partner†. These costs are based on the Energex network in Brisbane but prices may vary depending on your circumstances. This comparison assumes general energy usage of 4600kWh/year for a residential customer on a single rate tariff. Please use our comparison tool for a specific comparison in your area. Our database may not cover all deals in your area. As always, check all details of any plan directly with the retailer before making a purchase decision.

SA – quick comparison

Here are the AGL and Powerdirect plans on our database for SA. This table includes a product from a referral partner†. These costs are based on the SA Power network in Adelaide but prices may vary depending on your circumstances. This comparison assumes general energy usage of 4000kWh/year for a residential customer on a single rate tariff. Please use our comparison tool for a specific comparison in your area. Our database may not cover all deals in your area. As always, check all details of any plan directly with the retailer before making a purchase decision.

New South Wales

AGL has two market offers in NSW, ‘Essentials Saver’ and ‘Essentials Plus’, while Powerdirect only has one, known as the ‘Discount Saver’.

  • AGL Essentials Saver: A variable rate plan with a $75 credit off the first bill, as well as up to 5,000 flybuys points up for grabs over 15 months when signing up online.
  • AGL Essentials Plus: A plan with fixed rates for two years, meaning usage and supply charges will not change during this period. It too has a $75 sign-up credit and up to 5,000 flybuys points for online sign-ups. Essentials Plus also includes $20 bonus credit every six months for two years.
  • Powerdirect Discount Saver: This plan comes with a guaranteed discount of 15% off both usage and supply charges. It has low variable rates and a benefit period of 24 months, meaning the discount will apply for two years.

Who’s cheapest in NSW?

From our comparisons above, Powerdirect’s Discount Saver currently edges AGL’s cheapest plan, Essentials Saver, on price. But price alone shouldn’t be your only consideration when looking for a new energy plan. AGL has numerous value-add incentives to think about, like its esteemed rewards program, plus the availability of flybuys points.

To see how AGL and Powerdirect compare to other NSW energy providers, check out our NSW price comparison.

Victoria

Unlike in NSW, Powerdirect’s ‘Rate Saver’ in VIC features no discounts, only competitive base rates. For AGL, it’s the Essentials Saver and Essentials plans, both of which vary a little.

  • AGL Essentials Saver: A no-discount plan with variable rates. Customers who sign up online can redeem up to 5,000 flybuys points over 15 months.
  • AGL Essentials: The same as the product above with the exception of fixed rates for 12 months.
  • Powerdirect Rate Saver: This plan is a straightforward variable rate plan with no confusing discounts or bill credits.

Who’s cheapest in Victoria?

It was a battle between AGL’s Essentials Saver and Powerdirect’s Rate Saver, with Powerdirect coming out on top by the skin of its teeth. If you take a look at the Victoria price comparison above, you’ll notice just how close it is. Again, it’s best to review all aspects of energy plans to avoid missing out on some valuable extras, like the AGL Rewards program or flybuys points, which gives customers an array of benefits and discounts off many everyday items.

Remember, it isn’t only AGL and Powerdirect competing for your business in Victoria. Take a look at our VIC price comparison page to get a feel for what else is out there.

Queensland

The contest in Queensland heats up with two deals from AGL and a solo offer from Powerdirect. Further details can be found below.

  • AGL Essentials Saver: This plan comes with variable rates, a $75 credit off the first bill and up to 5,000 flybuys points over 15 months when signing up online.
  • AGL Essentials Plus: Rates are locked in for 24 months on this deal, as well as an online sign-up credit off the first bill and up to 5,000 flybuys points over 15 months. Additionally, it comes with $40 a year in bonus credit over the two-year benefit period.
  • Powerdirect Discount Saver: This product includes a 13% guaranteed discount off the whole bill (usage and supply charges) for two years. It has variable rates.

Who’s cheapest in Queensland?

Who would have thought that Powerdirect’s Discount Saver takes the cake over the Essentials Saver plan from AGL? Again, it’s a very small margin, but Powerdirect is cheapest in QLD according to our comparison. That being said, AGL offers a lot of bonus customer incentives which may take it across the line in terms of overall value.

Rather than limiting your options to only two energy retailers, why not expand your search by comparing the cheapest deals in QLD? Do so by clicking on our QLD price comparison.

South Australia

In SA, it’s AGL’s Essentials Saver plan up against Powerdirect’s Discount Saver, which we’ll explore in detail below.

  • AGL Essentials Saver: Receive a $75 credit off the first bill and up to 5,000 flybuys points over 15 months by signing up online. This plan has variable rates.
  • AGL Essentials Plus: Rates are locked in for 24 months and includes the same bill credit and flybuys points as above. It also comes with $20 bonus credit every six months over two years.
  • Powerdirect Discount Saver: A variable rate plan which features a 13% guaranteed discount off usage and supply charges for two years.

Who’s cheapest in South Australia?

In this price comparison, the Essentials Saver product from AGL reigns supreme, but not by a substantial amount. It may be a small difference in annual cost, but those who prefer to do nothing for two years and still receive a discount may turn towards Powerdirect as a safe pair of hands. It will ultimately depend on personal circumstances and what matters most to South Australians.

See how AGL and Powerdirect stack up against a range of other providers in our SA price comparison.

Should I sign up to AGL or Powerdirect?

It was a win for Powerdirect from three of the four states compared in our annual price estimates, which may come as a surprise given the retailer is owned by AGL. Yet the price margins were very thin, which may not be enough to convince switching to a lesser known electricity provider, such as Powerdirect.

If you’re a solar customer, you may want to consider AGL’s solar-specific plans, which offer generous feed-in tariffs across NSW, QLD and SA. Often it can come down to which energy provider you trust the most, the one who’s easiest to contact, or the company that has a plethora of customer rewards.

Realistically, price is a huge factor when reviewing suitable energy plans for your household, and you’ll be pleased to know there are many power companies besides AGL and Powerdirect in the market. That’s why it’s best to jump into our price comparison tool to find the best retailer and plan for you.

This comparison is based on a very specific household, with usage figures and postcodes detailed above. Any annual cost estimates should be considered indicative only and not an actual quote. Please use our comparison tool for information catered to your location and electricity usage estimates. 

Image credit: Paula Fuchs/Shutterstock.com

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