Here are the energy providers Victorians are switching to

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Picking a new energy provider is tricky business – but when you’re fed up with your current supplier, or just think you could be getting a better deal, it’s important to make the effort to compare your options. After all, who wants to settle for poor service, or high prices?

When you’ve decided it’s time to find a new provider, there’s good news and bad news. If you live in Victoria, there are more than 25 energy companies all competing for your business, so you have lots of great options to choose from. That’s the good news. The bad news, however, is that deciding which of these providers to go with is like tying to find a needle in a haystack. They’ll all promise the earth, but which will actually deliver?

At Canstar Blue, we provide lots of insights to help you decide which provider will be best for you. We compare electricity and gas prices in Victoria, have a unique value ranking system to help you find the best value plans, as well as publish annual customer satisfaction ratings for Victorian electricity and gas suppliers so you can see which companies are doing a great job, and which are not. But another great way to decide is to look at which providers other customers are switching to. You can get these details here.

While you can’t say for sure that every household switching to these providers is happy with the service and price they receive, a significant jump in new sign-ups is a good sign they must be getting something right.

Electricity providers Victorians are switching to

Here are the electricity providers in Victoria that have seen a big jump in new customers over the last few years:

  • AGL
  • Red Energy
  • Simply Energy
  • Alinta Energy
  • Momentum Energy
  • Powershop
  • Sumo
  • Tango Energy
  • GloBird Energy

How many customers have these providers got?

While some of these providers started from a low base – and others are well-established with hundreds of thousands of customers – what they have in common is that they’ve all seen an increase in customers over the last four years. The table below shows their residential customers in June 2016 compared with June 2020.

Electricity Providers Customers in June 2016 Customers in June 2020
AGL 533,852 579,499
Red Energy 217,432 232,638
Simply Energy 206,699 250,439
Alinta Energy 74,489 131,382
Momentum Energy 60,792 106,829
Powershop 50,215 78,004
Sumo 8,282 32,601
Tango Energy 483 59,852
GloBird Energy 4,857 36,374

Source: Victoria Essential Services Commission, Energy Market Report, November 2020.

As you can see, the likes of AGL, Red Energy and Simply Energy have managed to build on their already large customer bases over recent years, despite increased competition from the many smaller providers in Victoria. Alinta Energy, Momentum Energy and Powershop have also seen strong growth to cement their place in the market, while Sumo, Tango Energy and GloBird Energy have seen exponential growth since 2016. Read on for further details on these companies, including their current plans and pricing for Victoria.

About these providers

AGL

AGL has been the biggest energy provider in Victoria for several years now – and to grow an extra 8% since 2016 is a fantastic result for the company at a time when dozens of smaller players are trying to chip away at its dominance. But AGL has achieved this because it consistently offers good-value power plans, along with comprehensive customer support and the added bonus of sign-up incentives such as credit on your first bill or flybuys points. See AGL’s current plans for Victoria below.

AGL Prices

Here are the AGL Energy plans on our database for Victoria. These costs are based on the Citipower network in Melbourne but prices may vary depending on your circumstances. This comparison assumes general energy usage of 4000kWh/year for a residential customer on a single rate tariff. Use our comparison tool for a specific comparison in your area. Our database may not cover all deals in your area. As always, check all details of any plan directly with the retailer before making a purchase decision.

Red Energy

The main retail arm of renewable energy generation business Snowy Hydro, Red Energy has built a solid reputation as a go-to option for Australians who take an interest in their environmental impact, as well as consumers who like to chase great deals through the retailer’s rewards program, or even its Frequent Flyer partnership with Qantas. With awesome incentives like that, it’s no wonder Red Energy has seen a steady increase in new customers, up about 7% in the last few years. See Red Energy’s plans for Victoria below.

Red Energy Prices

Here are the Red Energy plans on our database for Victoria. These are products from a referral partner†. These costs are based on the Citipower network in Melbourne but prices may vary depending on your circumstances. This comparison assumes general energy usage of 4000kWh/year for a residential customer on a single rate tariff. Please use our comparison tool for a specific comparison in your area. Our database may not cover all deals in your area. As always, check all details of any plan directly with the retailer before making a purchase decision.

Simply Energy

Simply Energy made its name in Victoria by offering large pay on time discounts, which often translated to some of the cheapest deals around if you managed to meet those conditions. In recent times, however, its partnership with motoring clubs and AFL teams have been big selling points, with the focus remaining cheap and cheerful pricing. An increase in customer base of 21% over the last four years suggests Simply Energy is doing something right. Latest plans in Victoria below.

Simply Energy Prices

Here are the Simply Energy plans on our database for Victoria. These are products from a referral partner†. These costs are based on the Citipower network in Melbourne but prices may vary depending on your circumstances. This comparison assumes general energy usage of 4000kWh/year for a residential customer on a single rate tariff. Please use our comparison tool for a specific comparison in your area. Our database may not cover all deals in your area. As always, check all details of any plan directly with the retailer before making a purchase decision.

Alinta Energy

Best-known as a gas supplier in Western Australia, Alinta Energy has slowly but surely been growing its customer base in the eastern states, earning a strong reputation for good customer service and value. A massive 63% increase in customers over the years can be partly attributed to marketing budgets – including the fact that Alinta Energy is now an official partner of the Australian Men’s Cricket Team – but also a focus on doing the simple things right to keep customers happy. Plans for Victoria below.

Alinta Energy Prices

Here are the Alinta Energy plans on our database for VIC. These are products from a referral partner†. These costs are based on the Citipower network in Melbourne but prices may vary depending on your circumstances. This comparison assumes general energy usage of 4000kWh/year for a residential customer on a single rate tariff. Please use our comparison tool for a specific comparison in your area. Our database may not cover all deals in your area. As always, check all details of any plan directly with the retailer before making a purchase decision.

Momentum Energy

Hydro Tasmania-owned Momentum Energy built its reputation on keeping things nice and simple in an energy market that was getting out of control. Happily promoting 0% discounts, Momentum Energy no doubt attracted customers looking to avoid the confusion of big discounts, while its focus on renewable energy is also a major drawcard. Its reward has been an impressive 75% jump in customers over the last four years. See Momentum Energy’s current plan options below.

Momentum Energy Prices

Here are the Momentum Energy plans on our database for Victoria. These are products from a referral partner†. These costs are based on the Citipower network in Melbourne but prices may vary depending on your circumstances. This comparison assumes general energy usage of 4000kWh/year for a residential customer on a single rate tariff. Please use our comparison tool for a specific comparison in your area. Our database may not cover all deals in your area. As always, check all details of any plan directly with the retailer before making a purchase decision.

Powershop

Another provider with a big focus on green energy, Powershop has also seen a steady but notable increase in customers in Victoria in recent years. Not only does Powershop rank as one of the greenest energy companies in Australia, but its online, prepaid business model is a major attraction to energy-savvy consumers who can monitor their electricity consumption through the retailer’s handy app. Consistently ranked best in Canstar Blue’s annual review of electricity providers in Victoria, Powershop has seen a 55% increase in customers in four years. See its current plans for Victoria below.

Powershop Prices

Here are the Powershop plans on our database for Victoria. These are products from a referral partner†. These costs are based on the Citipower network in Melbourne but prices may vary depending on your circumstances. This comparison assumes general energy usage of 4000kWh/year for a residential customer on a single rate tariff. Please use our comparison tool for a specific comparison in your area. Our database may not cover all deals in your area. As always, check all details of any plan directly with the retailer before making a purchase decision.

Sumo

Sumo really is the little energy company that could. It seems the provider’s fairly unique approach of bundling electricity and NBN plans is really paying off for Victorians who want the convenience of just dealing with one provider. With discounts on offer for taking out electricity, gas and internet all in one, Sumo appears to be a go-to for bargain hunters, as well as those who rent their home and want a simple solution to getting the energy and WiFi hooked up. At least, that’s what a near 300% increase in new customers would suggest. See Sumo’s electricity plans for Victoria below.

Sumo Prices

Here are the Sumo plans on our database for Victoria. These are products from a referral partner†. These costs are based on the Citipower network in Melbourne but prices may vary depending on your circumstances. This comparison assumes general energy usage of 4000kWh/year for a residential customer on a single rate tariff. Please use our comparison tool for a specific comparison in your area. Our database may not cover all deals in your area. As always, check all details of any plan directly with the retailer before making a purchase decision.

Tango Energy

Formerly known as Pacific Hydro – the name of its parent company – Tango Energy has really taken off in Victoria in recent years, thanks largely to a prolonged period at the top of price comparison tables in the state. While other providers were busy organising rewards programs and other partnerships, Tango Energy was focused on keeping prices incredibly low, which clearly didn’t go unnoticed with Victorians who’ve switched in huge numbers over the last four years. And it seems they’re still reasonably happy. See Tango Energy’s plans for Victoria below.

Tango Energy Prices

Here are the Tango Energy plans on our database for Victoria. These costs are based on the Citipower network in Melbourne but prices may vary depending on your circumstances. This comparison assumes general energy usage of 4000kWh/year for a residential customer on a single rate tariff. Please use our comparison tool for a specific comparison in your area. Our database may not cover all deals in your area. As always, check all details of any plan directly with the retailer before making a purchase decision.

GloBird Energy

GloBird Energy is another retailer to attract thousands of new customers in Victoria in the last few years, again with a simple approach – low prices. It’s not rocket science is it? Although GloBird Energy tends to change its rates pretty frequently compared to most retailers, it can usually be found towards the top of comparison tables, which is clearly where most new customers have found it. The cool super hero online ads have probably helped, too.

GloBird Energy Prices

Here are the GloBird Energy plans on our database for Victoria. These are products from referral partners†. These costs are based on the Citipower network in Melbourne but prices may vary depending on your circumstances. This comparison assumes general energy usage of 4000kWh/year for a residential customer on a single rate tariff. Use our comparison tool for a specific comparison in your area. Our database may not cover all deals in your area. As always, check all details of any plan directly with the retailer before making a purchase decision.

Which electricity providers have lost customers?

Of course, for some electricity providers to get new customers, it means other retailers have been losing them. So, which companies have seen a drop in customers over the last four years? They include:

Given the level of competition between energy providers in Victoria, it’s not surprising to learn that two of the three biggest players – Origin Energy and EnergyAustralia – now have fewer customers than they did four years ago. While Origin has seen a relatively small decrease (from 477,794 in 2016 to 456,642 in 2020), it’s a different story for EnergyAustralia with a drop from 470,044 to 397,522 over the same period.

Lumo Energy has gone from 184.995 in 2016 to 142,862 in 2020, while Dodo now has 44,468 customers – down from 52,043 four years earlier.

What about gas providers?

The gas market in Victoria is less competitive than electricity with fewer providers for households to choose from. However, there has still been a significant switch away from EnergyAustralia (down from 414,580 gas customers in 2016 to 355,033 in 2020) and Origin (down from 374,474 to 327,700). AGL appears to have been the main beneficiary, growing from 514,041 Victorian gas customers in 2016 to 533,439 in 2020.

Over the same period, Red Energy, Simply Energy, Momentum Energy and Alinta Energy grew their gas customer accounts, with Dodo and Lumo losing out. Powershop, Sumo and GloBird Energy only began retailing gas in Victoria in the last couple of years but have already seen rapid growth.

Is bigger always better?

While having lots of customers doesn’t automatically translate to getting a great deal, it is something to keep in mind when you’re comparing your options. This is especially true when you’re thinking about switching to one of the biggest retailers given that many of their customers will have been with them for years and may never have switched because they have not been engaged in the market. On the other hand, if you see a new, smaller retailer has suddenly earned lots of customers, that could be a good sign that it’s worth a closer look.

Image credit: Boyloso/shutterstock.com

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