Compare 14 brands of cheese based on their taste, packaging, variety, value for money and overall customer satisfaction with Canstar Blue’s 2018 review and ratings.
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* Overall satisfaction is an individual rating and not a combined total of all ratings. Brands with equal overall satisfaction ratings are listed in alphabetical order. Canstar Blue research finalised in February 2018, published in March 2018.
Leading the way from 13 other brands, Mersey Valley has topped Canstar Blue’s customer satisfaction ratings for block cheese. The company achieved five-star reviews from customers on taste, variety and overall block cheese satisfaction.
Mersey Valley rises to the top of cheese ratings
No fridge would be complete without a nice big block of cheese, ready to use whenever it’s called upon. Whether you eat it in sandwiches, on toast, with a larger meal, or simply on its own, cheese has become part of the regular weekly shop for many Aussie families. But with so many different products crammed into supermarket fridges, finding the cheese that tickles precisely the right tastebuds takes quite a lot of trial and error. You may enjoy trying different cheeses, but if you want cut straight to your new favourite slice, our customer satisfaction review is worth considering.
More than 2,200 adults have taken part in our 2018 review, providing their feedback on the cheese they most recently bought and enjoyed, or otherwise. Fourteen brands received the minimum sample size to be included in the results, rated on their taste, packaging, variety, value for money and overall customer satisfaction. So which brand came out on top? For the previous two years, Great Ocean Road proved the cheese to beat, but that’s exactly what Mersey Valley has done, climbing to the top of the cheese board.
Just like last year, Mersey Valley was the only brand to achieve five stars for taste. However, this time it also rated five stars for variety and overall satisfaction – making it a cut above the rest.
Great Ocean Road again performed very well, with four stars across all research categories. Last year’s top-rated brand was joined on four stars overall by ALDI Westacre, Bega, Cracker Barrel, Devondale, Jarlsberg and Mainland.
Coles, Coon, Hillview, Kraft, Perfect Italiano and Woolworths all achieved three stars for overall satisfaction.
It seems Australians fancy themselves as cheese connoisseurs, or maybe we just know what tastes good. Either way, we’re a pretty hard bunch to please, as five-star ratings were not easily earned. Only seven out of a possible 70 five-star ratings were achieved across all 14 brands, with Mersey Valley responsible for three of them. The others went to ALDI for value for money, Mainland for variety, and Devondale for packaging and variety.
About the winner – Mersey Valley
Mersey Valley claims to be Australia’s ‘best loved’ vintage club cheddar. We don’t know about that, but we do know its customers that took part in our survey are pleased with what they’re getting for their money. Named after the fertile farmlands of the Mersey Valley region in Tasmania’s Cradle Country, the brand promises sharp and crumbly cheeses with “melt in your mouth” texture. Its range comprises of original and classic styles, plus more extravagant Peppercorn, Pickled Onion and Ploughmans flavours. Depending on your personal preference, Mersey Valley cheese comes in blocks of either 180g or 235g. The ‘Original’ flavour is also available in an extra-large 1.4kg block and a 150g spreadable tub. At the ‘premium’ end of the cheese pricing spectrum, a 235g block of Mersey Valley cheese will likely cost in the region of $8.20.
Canstar Blue surveyed 3,000 Australian adults across a range of categories to measure and track customer satisfaction. Data was collected use Qualtrics’ online sample aggregation from ISO accredited panels. The outcomes reported are the results from customers within the survey group who have bought and eaten a block of cheese from a packet (i.e. not from a deli) in the last 3 months – in this case, 2,243 people.
Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then alphabetically. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.
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