Coles Little Shop fan to win $10,000 in free groceries

It’s been arguably the greatest supermarket promotion we’ve ever seen – and now Coles Little Shop is going out with a bang by giving Australia’s most dedicated ‘Little Shopper’ a sensational prize.

Coles is giving away a year’s worth of free groceries – to the value of $10,000 – to the lucky customer who receives the title of ‘Ultimate Little Shopper’.

To be in with a chance of winning the prize, Coles Little Shop fanatics need to upload a photo or video to Instagram, and in 25 words or less explain why they’re Australia’s Ultimate Little Shopper – tagging @coles and using the hashtag #ultimatelittleshopper.

The winner will receive a year’s supply of free groceries to the value of $10,000, while five runners up will win a $500 Coles gift card.

Entries close at 6pm this Thursday (September 6) with the winners announced the following Monday (September 10). The competition is open to Australian residents over 18 years of age.

For this game of skill, Coles will select the winner based on “creativity” from the pool of valid entrants.

It comes after Coles announced that it would extend the giveaway of mini collectables at supermarkets across Australia until next Tuesday (September 11).

For every $30 spent, customers receive one mini collectable, with 30 miniature replicas of some of Australia’s most popular grocery brands like Colgate, Nutella and Vegemite to collect.

Little Shop also includes a special edition mini ‘Red Hand’, inspired by Coles’ long-running ‘Down, Down’ advertising campaign. This is the most sought-after miniature of all because it’s not only rare but comes with a free $100 Coles gift card. Latest reports suggest there are still around 400 to be claimed.

The popular giveaway has sent shoppers into a frenzy, collecting and swapping the miniature products with friends and family, plus online via Facebook swap groups. There was also an official Little Shop Swap Day at selected stores across the country.

“We’ve already seen hundreds of pictures and videos of people using Little Shop in all sorts of creative ways,” Coles chief operating officer Greg Davis said in a statement.

“This competition is not about who’s collected the most minis, but who has embraced them in a wonderful and unique way.”

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