Woolworths has made the surprise announcement it will end its Disney+ ooshies promotion this week due to ‘unprecedented demand’ for the collectable items. This applies to redemption on online orders only, except in Victoria. Shoppers can still redeem ooshies with every $30 purchase in stores where there’s still stock.
However, the supermarket giant estimates its ooshie stock will be depleted across the majority of the country by the end of the week. The promotion was slated to officially end on October 20.
A recent survey conducted by Canstar Blue found that two in five Australians (40%) planned to collect the Disney+ collectables, with almost a third of families taking part (31%) expected to spend more on groceries than normal during the promotion.
“Availability of Disney ooshies in store varies from store to store in each state and territory, however online redemption of ooshies will cease everywhere other than Victoria from later today,” Woolworths explained in a statement.
“Victoria is excluded from these estimates as their allocation was kept separate from the rest of Australia due to the delayed launch of the Victorian campaign.”
Woolworths launched Disney+ ooshies in Victoria just last week, after the supermarket was forced to delay the promotion in the state due to Stage 4 Coronavirus restrictions.
The Disney+ ooshies collection features nine characters from each of the four Disney universes (36 in total), including Marvel, Pixar and Star Wars, as well as characters from popular Disney movies, including Frozen’s sister duo Elsa and Anna, Moana, Toy Story’s Woody and Buzz, Darth Vader and more.
Woolies had also recently released rare glitter ooshies to collect, including the Mandalorian, Elsa, Woody and Captain Marvel and ‘ultra rare’ furry Thor (Marvel) and Baby Yoda (Star Wars) ooshies, with only 100 of each available nationwide. These are already listed for sale on eBay for thousands of dollars.
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