Forget the debate over when hot cross buns should be sold, Woolworths has gone one step further by launching its own hot cross bun flavoured ice cream!
The limited-edition ice cream flavour comes in a 1L tub and features decadent Aussie cream with juicy raisins and smooth hot cross bun-spiced ripple.
The ice cream retails for a very pocket-friendly price of $4.70 for the 1L tub.
As it turns out, hot cross buns are a pretty popular treat, even if it’s months away from Easter, with the big supermarket chains stocking their shelves earlier and earlier every year.
Coles released its hot cross buns on Boxing Day, sending social media into a frenzy as the annual debate about when they should go on sale kicked off. Woolies then started selling the traditional treats this week. But it’s the ice cream version that really has people talking.
Woolworths Head Baker, Ben Thompson, said: “It’s clear that many of our customers love getting their hands on hot cross buns as soon as they can and our team of expert bakers right around the country are excited to be beginning their annual baking of fresh, hot and tasty hot cross buns to meet the January demand.
“There’s no doubt of their ever-growing popularity and we’re taking it up a notch this year with the introduction of our new Woolworths Hot Cross Bun Flavoured Ice Cream. It’s perfect for summer, perfect for sharing and is a perfect accompaniment when enjoyed with any of our traditional hot cross buns.”
The urge to eat this entire tub of ice cream tonight is real. It’s sooo good. @woolworths why you do this to me? pic.twitter.com/gDpMXeGfxA
— Travis Spencer (@travshadows) January 3, 2019
YES PLEASE: Hot cross bun flavoured ice cream now exists for you to enjoy all summer long. https://t.co/d8yywgV1cJ pic.twitter.com/YpRHL2a7X9
— Mamamia (@Mamamia) January 2, 2019
I want to try the Hot Cross Bun ice cream and yes I know, we’re only 4 days into the new year. ?♀️ https://t.co/ddLFpkI1wD
— Kelly Be A Fun Mum (@BeAFunMum) January 3, 2019
Woolworths Hot Cross Bun Ice Cream Compared
To give you an idea of how Woolworths Hot Cross Bun Ice Cream compares to others brands, below is a list of different ice cream flavours you’ll find on supermarket shelves, along with their nutritional information per 100g.
| Brand & Flavour | Energy | Fat | Carbs | Sugars | Sodium |
|---|---|---|---|---|---|
| Woolworths Hot Cross Bun Ice Cream | 883kJ | 9.9g | 27.2g | 22.9g | 47mg |
| Connoisseur Cookies & Cream Ice Cream | 1160kJ | 14.7g | 31.9g | 20.7g | 150mg |
| Coles Rum & Raisin Ice Cream | 966kJ | 13.2g | 23.9g | 19.6g | 40mg |
| Fropro Salted Caramel Ice Cream | 486kJ | 3.3g | 9.8g | 4.8g | 140mg |
| Halo Top Birthday Cake Ice Cream | 456kJ | 4g | 22g | 9g | 175mg |
| Sanitarium Almond Salted Caramel | 806kJ | 6.4g | 29.6g | 17.1g | 76mg |
| Sara Lee Strawberries & Cream Ice Cream | 950kJ | 3.5g | 24.5g | 24.1g | 44mg |
Information sourced from retailer websites, January 2019.
Woolworths hot cross buns range
Traditional hot cross buns remain a favourite for shoppers, but non-traditional varieties are growing in popularity. This is the current range on offer at Woolies:
- Woolworths Hot Cross Bun Flavoured Ice Cream (1L): $4.70
- Woolworths Brioche Style Hot Cross Bun with Fruit (6 pack): $3.50
- Woolworths Traditional Hot Cross Bun (6 pack): $3.50
- Woolworths Fruitless Hot Cross Bun (6 pack): $3.50
- Woolworths Mini Cadbury Chocolate Chip Hot Cross Bun (9 pack): $3.50
Mr Thompson added: “Our team of bakers have been busy in the kitchen coming up with a whole bunch of new ideas and we’ll have lots more to surprise and delight our customers with our hot cross bun range in the lead-up to Easter.”
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