Australia’s fixed broadband market is becoming increasingly competitive, with one of the country’s biggest mobile phone service providers announcing its intention to expand its telco offerings.
Vodafone says it will offer customers a “seamless internet experience” by launching its first fixed broadband plans in Australia before the end of 2017.
Vodafone joins fellow mobile service provider Amaysim in announcing its intention to provide National Broadband Network (NBN) services. Amaysim is doing so by acquiring existing NBN provider AusBBS.
Vodafone Chief Executive Officer, Iñaki Berroeta, said: “Whether it’s at home, work, or in between, Australians want to be always connected to stream music and video, send messages, make purchases, or grow their business,” Mr Berroeta said. “We know that customers love data, with around 14,000 terabytes used on the Vodafone mobile network each month, and their appetite for fast data is continuing to grow. The NBN will allow us to deliver more data to our customers.
“Not only are Australians consuming more and more data, they are increasingly using mobile and fixed broadband interchangeably. Consumers are converged, but the telco market isn’t and we want to change this. Customers want seamless connection, easy-to-understand plans and reliable service – and that’s the proposition we’ll be bringing to Australia.”
From mobile broadband to fixed broadband
Mr Berroeta said the time was right for Vodafone to expand its consumer and enterprise offerings to include fixed broadband. It currently provides one of the most extensive ranges of prepaid and postpaid mobile phone plans, as well as mobile broadband plans via its 4G network which covers more than 22 million Australians.
“It’s anticipated that four million Australian homes will be NBN-ready by the end of next year, so the project is reaching a scale where it provides the platform to deliver a service that complements our mobile network,” said Mr Berroeta. “This is a natural progression for our business, and we expect that through a fixed broadband service, Vodafone will become an even stronger competitive force in the Australian telecommunications market.”
The NBN rollout is not due to be completed until 2020. Currently, around three million premises have access to the national infrastructure project, while more than 1.1 million households have signed up.
Mr Berroeta pointed towards Vodafone’s track record of mobile plan innovation as an indicator of what it would do in the fixed broadband space.
“Just as we have done for mobile, we see a real opportunity to make a difference in the fixed broadband market by delivering great service and value for customers,” he said.
“If you look at how we’ve been able to shift the mobile market for the benefit of customers, including unlimited calls and texts, flat $10 per gigabyte data overage and accessible international roaming through $5 Roaming, we plan to bring the same transparent, fair approach to fixed broadband.”