Amaysim named Australia’s ‘best MVNO’


Optus network reseller Amaysim has been crowned Australia’s best Mobile Virtual Network Operator (MVNO) at an awards ceremony in Sydney.

The telco saw off stiff competition to take the prize at the CommsDay Edison 2018 Awards, which recognise excellence from businesses, organisations and individuals within the Australian telco industry.

It’s the second year in a row that Amaysim has picked up to prestigious award.

The success is being put down to the SIM-only provider’s breakthrough $10 and $20 mobile plans that feature 1GB and 2.5GB of data respectively, as well as unlimited talk & text on the Optus 4G Plus network.

The $10 plan was developed to support the “enormous price sensitive” phone segment that uses just 1GB or less of data, Amaysim said in a statement, with figures from the telco showing that 42% of Australian phone users are looking for plans in this area of the market.

Amaysim is said to have witnessed significant growth on the back of its $10 and $20 plans, with more than 120,000 customers switching over within the first 75 days of the launch campaign.

Julian Ogrin, CEO of Amaysim, said: “This award reflects once again our team’s commitment to innovation and ability to provide best-in-class service to our over 1.1 million subscribers across Australia.

“We are proud to have the happiest customers in the industry and a TIO complaint rate that remains the lowest amongst our competitors.

“This success is based on our amazingly simple promise to help untangle life’s unnecessary complexities with no lock-in contracts, an industry-leading customer experience platform, and the ability to switch between our plans with ease, giving consumers total flexibility with their decision.”

Mobile Virtual Network Operators piggyback on the infrastructure of one of Australia’s network providers – namely Telstra, Optus and Vodafone. TPG is also currently developing its own mobile network.

There are more than 20 MVNOs currently operating on one or more of these networks, with the Optus network alone home to at least 13 other resellers.

In addition to its $10 and $20 plans, Amaysim offers three other SIM-only plans bringing increasing data limits and international inclusions, costing $30, $40 and $50 respectively, shown below.

Amaysim is quite unique in the phone market as its plans are available on either a prepaid or postpaid basis.

Amaysim selling NBN and energy

Since launching in 2011 as a mobile-first business, Amaysim has expanded its products and services to now offer NBN, electricity and natural gas plans, with a strong focus on becoming a key player in the growth of multi-service providers.

Amaysim offers three competitively-priced NBN plans costing $60, $70 and $90 per month respectively, with all three plans including unlimited data. The difference in price reflects a step up in NBN speed tiers. Like its mobile plans, all three come with no lock-in contracts.

Amaysim has also entered the hugely competitive electricity and gas markets, retailing power across New South Wales, Victoria, South Australia and South East Queensland. It provides large, conditional discounts, while also catering for solar customers with seemingly generous feed-in tariffs.

Like its phone and internet products, all Amaysim electricity and gas plans are available with no lock-in contracts.

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