Pop the champagne, shoppers will now be able to order liquor online from ALDI, with the popular supermarket chain unveiling a new home delivery service. But only in the UK…
Shoppers will be treated to a selection of more than 30 drinks, including liqueurs, gin, whiskey and wine, with some of ALDI’s award winning products also available for delivery.
Currently, there is no minimum order or spend, but UK customers will have to wait until the next day for delivery. Orders can additionally be collected in store, making picking up the weekly shop and drinks easier for shoppers.
“The incredible success of our spirits range this year… has proven that our offering is more popular than ever,” said Julie Ashfield, Managing Director of Buying for ALDI.
“We launched our online wine store two years ago to ensure that our great quality and incredible value products were accessible to all of our customers, even if they don’t currently live near an ALDI store.
“We are delighted to now be doing the same for spirits, opening up our award-winning range to thousands more customers across the country.”
ALDI will offer a ‘create your own crate’ option, which allows customers to mix and match to suit personal tastes or special events.
ALDI had previously operated an online liquor business in Australia, but this was closed 2016.
Currently ALDI sells liquor at selected stores in New South Wales, Victoria, Western Australia and the ACT, but does not sell liquor in any Queensland or South Australia stores due to licensing restrictions.
Need to restock your spirit supply? Now you can get your favourite gin delivered at the click of a button. Cheers to that. 🍸 https://t.co/U5WQMqPlzM
— Aldi Stores UK (@AldiUK) July 27, 2018
Will ALDI online delivery come to Australia?
While British shoppers will no doubt be looking forward to an ALDI home delivery, Australian shoppers will be left high and dry – at least for now. Despite its previous expansion into online liquor sales, ALDI continues to talk down suggests of an Aussie delivery services.
ALDI spokesperson Adrian Christie recently told 7 News: “We would enter online tomorrow if it wasn’t going to increase the prices that we offer our current customers in our stores. But that’s not possible today.”
ALDI’s main competitors, Coles-owned Liquorland and Woolworths-owned BWS, currently offer online ordering and delivery, meaning ALDI may find the re-launching of its online services a tough challenge.
However, with the German brand currently sitting on top of Canstar Blue’s supermarket satisfaction ratings, there may be potential for ALDI to raise its glass in the future.