Coles Little Shop bonus toy and swap day announced

If you’ve not already heard – or collected half of them already – Coles is giving away ‘Mini Collectables’ of big name products for every $30 you spend on groceries. And there’s also an exclusive toy on offer!

A bonus collectable circling around – inspired by Coles’ long-running “Down, Down” campaign – is a mini ‘red hand’ that glows in the dark.

For every $30 spent in store, customers receive a Coles Little Shop ‘mini’ grocery item incorporating brands from Weet-Bix and Milo to Finish and White King.

The supermarket giant’s latest marketing ploy to win over your loyalty certainly seems to be working, with Aussies collecting and swapping the miniature products in their millions.

And those lucky enough to find a red hand can win a $100 Coles gift card by redeeming the unique code found on the leaflet inside. There are 1,000 to be won.

Meanwhile, if you’re not up for spending about $300 on eBay for the full collectables range, you can also win a complete case by buying any participating brand and scanning your flybuys card at the checkout.

There are 100 full cases to be won weekly, so if you don’t think you’ll be able to collect them all in time, this might be your chance.

Coles notes the promotion is on “while stocks last or unit 28 August 2018”, so you might want to get in quick.

Coles Little Shop Swap Day Announced

Coles has announced its Little Shop ‘swap day’ is to be held on Saturday 11 August between 10am and 2pm. Shoppers will be able to head in store and bring their spare ‘minis’ to swap, but only at selected stores.

The following Coles stores will host swap days:

New South Wales

  • Burwood
  • Westfield Eastgardens
  • Warringah Mall
  • Penrith
  • Westfield Bondi Junction
  • Newcastle
  • Bateau Bay
  • Erina
  • Charlestown
  • Kellyville


  • Robina
  • Indooroopilly
  • Pacific Fair
  • Maroochydore


  • Chadstone
  • Southland
  • Craigieburn
  • Waurn Ponds
  • Hoppers Crossing
  • Roxburgh Park
  • Brimbank
  • Casey Centra
  • Fountain Gate

South Australia

  • Churchill
  • St Agnes
  • Gawler
  • Marion

Western Australia

  • Ellenbrook
  • Ocean Keys
  • Eaton Fair
  • Belmont Forum

Northern Territory

  • Coolalinga


  • Glenorchy
  • Meadow Mews

While the promotion has captured the imagination of many – and is certain fun – keep in mind that with 30 ‘minis’ to collect, it adds up to a $900 grocery bill!

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