Too soon? Hot cross buns already on sale at supermarkets

Supermarkets around the country are already stocking their shelves with hot cross buns, sending social media into a frenzy.

The annual online debate has kicked off, with some saying it’s too early to be selling hot cross buns before the new year, almost four months out from Easter.

While some shoppers can’t wait to get their hands on the sweet treats, others are not impressed.

Social media has been flooded with customers from either side of the argument, with one saying: “First hot cross buns sighted. I’d say first of the year, but it’s not even 2019 yet.”

Another tweet read: “No! Surely not already?! #hotcrossbuns”

While another said: “I’m not even complaining about hot cross buns being out already. They are my literal favourite thing.

“Why does everyone complain when supermarkets start stocking Hot Cross Buns a day after Christmas. The longer they’re in stores the better!!!”

Coles supermarkets appear to be the first to stock the shelves early, however not all chains have followed suit.

A Coles spokesperson told Sunrise: “As some stores are keen for the delicious scent of freshly baked hot cross buns to fill the aisles, some will start baking them from Boxing Day for their customers.”

Coles has made no apology about bringing out hot cross buns early, proudly responding to customers to confirm its plans on social media.

Woolworths is expected to begin baking from next Wednesday (January 2).

New flavours of hot cross buns

In a statement, Coles has revealed some of its new additions to its traditional hot cross buns that will be released nationwide by the first week of January.

New flavours include Coles Finest Indulgent Sticky Date and Butterscotch, Coles Finest Indulgent Traditional Fruit and Coles Finest Indulgent Salted Caramel.

Jumbo hot cross buns and an expanded gluten-free range will also be sold along with more traditional fruit, chocolate, apple and cinnamon, and fruit-free versions.

Category manager Freddie Hancock said: “We sold millions of hot cross buns in January last year and are rapt to be able to offer our customers some new flavours to enjoy now, and some more to look forward to in 2019.

“And of course, the traditional hot cross bun made with 100 per cent Aussie fruit remains a favourite.”

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