Toys ‘R’ Us teams up with eBay in online shopping move

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From home appliances to electronics, eBay will now be home to an additional 4,000 toys thanks to a new agreement with Toys ‘R’ Us.

After its return to Australia last month with an online website, the giant toy retailer has now expanded to eBay, offering a wide range of products from big name brands such as LEGO, Mattel, Hasbro and Spin Master.

Its aim is to extend its reach to eBay’s 11 million unique monthly visitors.

Toys ‘R’ Us collapsed in early 2018, but was bought by the US-based owner of Toys ‘R’ Us, Tru Kids Inc, and has signed a licensing agreement with Hobby Warehouse.

For eBay, the Toys ‘R’ Us launch follows an eight-year partnership between the online marketplace and Hobby Warehouse, adding it to the ranks of the 40,000 strong Australian retailers already on the platform, including the recently launched Coles and Bunnings.

Kristian Haigh, Senior Director B2C, Advertising and Commercial Partnerships at eBay, said: “Toys ‘R’ Us is an icon known and loved by Aussies of all ages, so we’re thrilled to welcome the retailer to eBay as it builds its online offering.

“As Australia’s number one online shopping destination, this partnership is a natural evolution and we’re proud to help Australian retailers by making it easier for shoppers to access their favourite brands, wherever and however they choose to shop.”

Toys ‘R’ Us Experience Centres

After closing down all of its stores across Australia, Toys ‘R’ Us aims to establish physical ‘experience centres’ across Australia and New Zealand from 2020.

Hobby Warehouse Chief Executive and Toys ‘R’ Us Australia Director, Louis Mittoni, said: “Our mission is to encourage children to engage with as many forms of play as we possibly can.

“Hobby Warehouse is a digital native with a keen understanding of how to accelerate and match the requirements of the modern shopper.”

Picture credits: jax10289/shutterstock.com

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