Woolworths has announced that it will donate all profits from fresh food sales on one day to support Australian farmers impacted by the drought.
This Saturday (August 11), when you purchase fresh produce from Woolworths, the proceeds will go to Rural Aid’s Buy a Bale appeal in support of farmers to fund more livestock feed for farmers, household supplies and counselling services.
It follows Woolworths’ initial $1.5 million donation, plus further store fundraising, which is helping Rural Aid deliver more hay, essential items and counselling support services to farmers in need, the supermarket giant says.
Woolworths Supermarkets Managing Director Claire Peters said: “It’s been amazing to see our customers and store teams rally behind Aussie farmers impacted by this drought.
“In less than a week, our customers have already donated in excess of $600,000 for Rural Aid’s Buy a Bale appeal through our checkouts nationwide.
“This generosity is making a real difference in rural communities, and has inspired us to build on our support of Rural Aid’s vital work.
“On top of the $1.5 million commitment we made last week, we’ll be donating all fresh department profits this Saturday to Rural Aid’s Buy a Bale appeal at our supermarkets.
“This means all profits from sales of fruit and veg, meat, the chilled section, bakery and deli at Woolworths supermarkets nationwide and online this Saturday will help support farmers doing it tough because of the drought.”
Rural Aid CEO Charles Alder said: “The Australian farming community is a resilient one, but there is an urgent need for ongoing support for farmers who continue to do it tough during this drought.
“We’ve been overwhelmed by the response of the Woolworths store teams and customers over the past week.
“Since the supermarket came on board as a partner with their initial $1.5 million donation and opened up fundraising channels in their stores, we’ve been able to provide more certainty to hundreds of farmers who have reached out to us in urgent need of feed for their livestock.
“Additionally we’ve been able to increase vital counselling services available for farming families in regional communities.
“This further boost to funding this Saturday will have a significant impact on the long term support we are going to be able to provide farmers in drought affected regions,” Mr Alder concluded.
The announcement from Woolworths was posted on Facebook, receiving more than 3,000 likes within the first hour, as well as over 300 comments and almost 3,000 shares.
One comment read: “Good on Woolworths, they are trying to help our farmers, just remember it’s not Woolworths that has caused this drought it’s lack of rain.”
Another said: “Good on you Woolworths least they are doing something to help, better than not doing anything like our awesome “NOT” government.”
However, not all comments were positive, with one person posting: “Great start Woollies. But you need to support farmers all the time. Pay fair prices for livestock and crops all the time.”
Customers can also donate to the Buy a Bale appeal at any Woolworths, Woolworths Metro or Woolworths Petrol store, as well as Woolworths Online. All donations over $2 are tax deductible and 100% of the funds go to Rural Aid.
Woolworths will also put a spotlight on Australian produce, with Fresh Fairs in store offering customers a range of fresh products to sample across fruit and veg, deli, bakery, seafood and meat.
This Saturday we’re donating all fresh department profits to help drought-affected farmers.
— Woolworths (@woolworths) August 8, 2018
Domino’s to raise some dough for drought relief
Other big name companies are also trying to make a difference for drought-affected communities.
They include Domino’s, which has announced it will donate 50c from every pizza sold across Australia on Wednesday 8 August from 4-9pm to Rural Aid, to support Australian farmers and rural communities affected by drought.
Domino’s CEO for Australia and New Zealand, Nick Knight, said that in addition to the funds raised from the national ‘Doughraiser’, Domino’s own registered charity, Give for Good, will also donate an additional $40,000 to the cause.
“These farmers are a part of the Domino’s family – they supply our food, they are our business partners, our customers, and they are fellow Australians, so it’s important we do what we can to help,” Mr Knight said.
Coles has pledged to match dollar-for-dollar every donation by Coles’ customers for the entire month of August along with providing $5 million in grants or interest-free loans.
Meanwhile proceeds from Bunnings’ famous sausage sizzle on Friday (August 10) will go towards Rural Aid’s Buy a Bale program.
In addition, Origin Energy is donating $100,000 to the Drought Angels charity in Queensland as well as matching dollar-for-dollar any money its employees donate to Rural Aid.