Woolworths customers can now start saving money at Big W, with the supermarket chain expanding its loyalty Rewards program.
Woolworths has expanded its Rewards system to more than 2,500 Big W locations around Australia, allowing shoppers to redeem points and save money.
Working similar to the system already in place at Woolworths supermarkets, shoppers can now save $10 off their shop by using their points.
An additional feature of the Rewards expansion is the ‘Save for Christmas’ option, which allows loyal shoppers to defer the $10 savings throughout the year to be used during the Christmas period.
“We’re really pleased to add Big W as a redemption partner on Woolworths Rewards, particularly as Christmas shopping starts to ramp up,” said Woolworths Director of Loyalty, Ingrid Maes.
“Budgets are often stretched at this time of year and we wanted to give our Rewards members greater choice and flexibility in redeeming their points across the Woolworths Group.
“It means members can use their hard-earned points to buy a gift for a loved one at Big W, some festive wines at BWS, or continue putting it towards the big Christmas grocery shop at Woolworths.”
Shoppers will also be able to rack up the Rewards points at Big W checkouts, with one dollar spent at Big W equating to one point – including purchases made online or at Big W Optical.
Rewards members will receive a prompt at the checkout if they wish to redeem their points.
Loyalty and Rewards
Last month, both Woolworths and Coles came under fire from supermarket competitor ALDI over so-called “pointless rewards”, with an advert from the German chain claiming that shoppers would be better off saving money on cheaper groceries than simply racking up rewards points.
In a Canstar Blue survey of almost 3,000 consumers, 39% were found to do all of their grocery shopping at the same supermarket chain, with 54% of them stating that reward points are a major factor in their loyalty.
Despite the loyalty, 45% believed they could probably save money by shopping at a different supermarket.