Optus bags English Premier League broadcast rights

Australian soccer fans may need to switch services to keep watching English Premier League matches after Optus grabbed the live broadcast and digital rights for the next three seasons.

Optus has won the rights to all 380 Premier League matches from August 2016, stripping Fox Sports of one of its marquee products.

Optus CEO Allen Lew said: “This is another significant step in our strategy to become a mobile-led multimedia company. We are dedicated to delivering the best domestic and international entertainment for our customers. With 930 million followers worldwide, the Premier League is one of the most sought after sports properties for content providers.

“Today’s announcement is a great win for Optus and will ensure that Aussie football fans can watch all the action from the world’s most popular football league.”

Optus has reportedly said it is not yet ready to reveal how it will be utilising the Premier League broadcast rights.

This latest move marks a significant milestone for Australian telcos in the battle for live sports coverage. Optus also recently won the digital rights to Cricket Australia’s domestic and international matches, and in August Telstra announced it had won the digital rights to show live AFL matches to customers.

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