The UEFA Champions League is now in the hands of one of Australia’s largest telcos, thanks to a mammoth new broadcast deal.
Optus now has all of the richest European football competitions for the next three years, including the Champions League, the Europa League and the new UEFA Super Cup.
Optus secured the rights to the Champions League from BeIN Sports, which allowed Foxtel and Fetch subscribers to watch matches.
“This is an incredibly exciting time for Optus as we continue to build upon our strategy of delivering elite international football and exclusive content for customers,” said Ben White, Optus’ Managing Director of Marketing and Product.
“Adding these tournaments and elite football matches to Optus Sport provides our customers with more than double the live premium football content compared to this time last year.”
Users will need to sign up to Optus Sport to watch all of the Champions League, which happens annually and consists of 32 of the top teams from domestic European leagues.
Optus Sport costs $15 a month but is available on many Optus mobile phone and internet plans. However, viewers can still watch some simulcast matches on SBS.
“Optus has proven its dedication to football in recent years, acquiring a considerable portfolio of premium footballing content,” UEFA Director of Marketing Guy-Laurent Epstein said.
“We look forward to seeing the way in which Optus builds the UEFA club competition brands in the territory and makes the competitions available for fans in Australia.”
Optus broadcast the 2018 FIFA World Cup, which was met with much controversy after buffering issues and glitches plagued many viewers. SBS subsequently broadcast all remaining World Cup matches live after the hiccups.
Optus has recovered from its World Cup 2018 streaming fiasco to score a three-year deal to broadcast various UEFA matches https://t.co/B09KrsJI9c
— Australian Media (@aus_media) August 3, 2018
What’s on Optus Sport?
What was once an outsider in terms of sports streaming, Optus Sport has now evolved to become a powerhouse in securing rights to big competitions, particularly in football. Optus now has rights to:
- English Premier League 2018/19 – 2021/22
- FIFA Women’s World Cup 2019
- UEFA Nations League 2018 and 2020
- UEFA European Championships 2020
- UEFA Super Cup 2018-2020
- UEFA Champions League 2018/19 – 2020/21
- UEFA Nations League Final 2019 and 2021
- UEFA Europa League 2018/19 – 2020/21
- European Qualifiers for Euros 2020
- European Qualifiers for FIFA World Cup 2022
- Select international friendlies played in Europe 2018-2022
Previous rights-holders to these competitions were generally BeIN Sports or Foxtel, with the Nations League a new competition format formed in 2018.