Queensland car-owners are now able to personalise their license plates with emojis. You heard right, emojis.
The state’s official license plate vendor, Personalised Plates Queensland (PPQ), is launching the emoji option from March 2019, with pre-orders available now.
Motorists can already personalise their plates with colours, themes and logos, with emojis the next step according to Rebecca Michael of the Royal Automobile Club of Queensland (RACQ).
“For quite some time we’ve seen that you can support your favourite team or your favourite town with a symbol on your number plate,” she said. “Using an emoji is no different.”
However, drivers will be restricted in what they can have on their license plates, with emoji-only license plates not available. Just one emoji per plate is allowed.
Emoji options include the sunglass emoji, winking emoji, smiling emoji, heart-eyes emoji and the crying-laughing emoji, with prices for emoji license plates priced at $475.
“With demand for personalised plates continuing to rise, we knew that we had to give our customers more ways to differentiate themselves when they’re on the roads and let their personalities shine through,” says PPQ General Manager, Taylor Clifford.
“We’re thrilled to offer our customers a new, fun way to customise their car, which is reflective of their personality. We can’t wait to see how Queenslanders express themselves and start to see their new plates out there on the roads,” continues Clifford.
Despite the obvious appeal, there have been some concerns raised.
“Clearly the government is trying to sex up number plates, with a view to making more money,” said Queensland Law Society President Bill Potts.
“But the purpose of number plates is for the police to be able to identify vehicles. How do you write down the emoji in your number plate after an accident?”
The PPQ states that emojis are purely decorative, and don’t form part of the actual registration number.
“The emojis will not be read by number plate recognition software. The emoji characters will be part of the background plate design, not the five-character plate combination that forms a vehicle registration,” the PPQ continued in its statement to The Brisbane Times.
With Queensland currently the only state offering the emoji option, there has been no word on whether any other states will follow in the emoji trend. Sad face.