Canstar Blue’s Research & Advertising Services 


As Australia’s Most Trusted comparison website* – with a logo that’s recognised by 4 in 5 people** – Canstar Blue is a brand that’s at the forefront of people’s minds when it comes to comparing products, services and brands.

As a consumer-based comparison website, we aim to provide value to consumers through breaking news pieces, informative articles and over 300 ratings categories to help them make more informed purchasing decisions, but that doesn’t mean we can’t also help brands too. In addition to consumer-focused content and ratings, we also offer brands advertising and bespoke research services to help them understand what consumers value most, as well as reach consumers who are comparing.

If you’re interested in engaging with Canstar Blue, find out more about our Advertising and Research Services below.

Canstar Blue Advertising

Canstar Blue offers a number of advertising options for clients to showcase their brand, product or service, including display advertisements and product listings. Samples of the types of advertising Canstar Blue offers are below, with more options available.


Canstar Blue Comparison Tool Display

Comparison Tool

Canstar Blue Star Ratings Display

Star Ratings

Canstar Blue On-Site Display

On-Site Display

Canstar Blue SPL Table Display

SPL Table Embed

Canstar Blue SPL Comparison Table Display

SPL Comparison Table

Canstar Blue FPL Display



If you’re interested in advertising with Canstar Blue, please contact our team at, with the subject line ‘Advertising & Research Services’.

Canstar Blue Research and Data APIs

Canstar Blue has bespoke research reports available for purchase for brands interested in learning more about out findings. These research reports offer an insight into market trends, brand satisfaction and consumer demographics for any categories we rate in our Most Satisfied Customer awards. Please note that this report does not include the raw data collected in our initial research. To find out more, please contact our team at


Commercial Team - 150 x 150

Looking to advertise with Canstar Blue?

Canstar Blue’s Commercial Team bridges the gap between our ratings and brands, allowing brands to showcase their five-star results and offerings to Australian consumers. 

Meet the Commercial Team


(*) Source: Canstar Group research, conducted by Qualtrics Dec/Jan 2021/22. n=1,075

(**) Canstar three-month rolling brand track, Mar 2022 n=1,024