Remember that we said more than four in five Aussies recognised the Canstar Blue logo? It’s no wonder!
We engage Qualtrics, a respected market research company, to ask more than 70,000 adult consumers every year about their experiences with products or services they’ve purchased. We then use that research to allocate star ratings of up to and including five stars to those products and services.
Our research currently compares more than 300 products-and-services categories, covering more than 1,800 brands every year.
What’s important, though, is that our ratings are unbiased, can’t be influenced by the brands we rate and come straight from consumers like you.
We don’t just research and rate consumer satisfaction on products and services.
Canstar Blue collects data from electricity, gas, solar, internet and phone providers in order to show price comparison tables for relevant products. You can sort electricity, gas, internet and phone plans and products in order of price or other variables.
On our electricity, gas and internet comparison tables, you can also sort by Canstar Blue’s unique Value Rank – that’s something you can’t do anywhere else!
The Value Rank score is a rating out of 10 and is a combination of the Price score and Feature score. The Price and Feature scores are determined by multiple factors related to the provider and plan in question, including customer service and support, billing and payment options and plan flexibility.
Because we put an emphasis on transparency, the methodology we use to calculate the Value Rank for each product or plan is publicly available:
Canstar Blue uses its wealth of consumer and expert research and data to identify outstanding brands, products, services and plans. We award these brands, products, services and plans with an award that recognises this achievement.
Brands that win a Canstar Blue award often place our logo on their product, service or plan, which is why you see our logo all over the place – it’s everywhere from billboards and TV ads to grocery packaging!
Like we said, we’re transparent, so as well as publishing our Consumer Satisfaction Ratings and Value Rank scores on our site, we also make the methodology we use to identify award winners publicly available:
You can read more about Canstar Blue in our FAQs and on our Contact Us page but we value feedback so please get in touch. We particularly love to hear about how you’ve used our site to better-understand your purchasing options or find a better deal. Have you saved money on your energy or internet plan? Bought a great appliance or discovered a new consumer brand? Tell us at firstname.lastname@example.org.
And stay up-to-date with our ratings, reviews, buying guides, news and more by subscribing to our weekly email newsletters.
(*) Source: Canstar quarterly brand tracking survey, conducted through Qualtrics Aug 2023. n=1037
(**) Source: SimilarWeb, Mar/Mar 2021-22
(***) Source: Google Analytics/SimilarWeb, Oct/Sept 2020/21